After two highly successful years, large and small companies continue to seek quality presence on mobile Web with .mobi DUBLIN, Ireland and WASHINGTON, Oct. 29
DUBLIN, Ireland and WASHINGTON, Oct. 29 /PRNewswire/ -- dotMobi, the
company behind the .mobi Internet domain designed to help consumers find
content that works on mobile phones, today announced that more than one
million .mobi domains have been registered since its launch two years ago.
From October 2006, dotMobi has seen continued growth in the amount of
registrants as companies pursue the increased visibility and targeted
marketing the mobile Web offers. Mobile content consumption is steadily
growing while the lack of consistency and navigation issues that previously
hampered mass consumer adoption are lessening.
In June 2008, dotMobi issued joint research with AKQA, a global creative
agency. dotMobi found that 90 percent of respondents were interested in
learning about the mobile Web. Brands and companies far and wide have turned
to dotMobi for information on building and marketing mobile Web sites for
consumers looking to access content while on the go.
Sites such as Nokia.mobi, Mercedes-Benz.mobi, Zagat.mobi and Bank of
America's BofA.mobi have been successfully promoted as custom, intuitive
experiences for their users. These brands represent a small handful of the
thousands of businesses who are embracing the mobile Web with sites across
dozens of categories, including travel, automotive, consumer packaged goods,
publishing and financial services.
The entertainment industry is also moving onto the mobile Web. Country
music star Tim McGraw engages his audience via http://McGraw2go.mobi, where
fans can download music samples, watch videos and keep tabs on the latest tour
while followers of the Wu-Tang Clan can get the latest information about the
group at http://wumusicgroup.mobi. Recent hit film Eagle Eye featured a
special promotional "tie-in" site with US electronics retail giant Circuit
City at http://ee.mydas.mobi as does the upcoming blockbuster James Bond film,
Quantum of Solace, with Sony Australia at http://quantumcode.mobi.
Along with the .mobi domain, dotMobi as a company has continued to grow.
To aid the expansion of the mobile Web, the company has created a wealth of
free tools for developers, available at the mobiForge.com mobile web developer
forum, which now boasts more than 20,000 members. Free resources such as the
ready.mobi report and award-winning DeviceAtlas device database show business
owners what they need to do to make their site successful with their customers
on virtually every Web-enabled cell phone on the planet.
"dotMobi has established relevance, order - and now success - in what two
years ago was a muddled, confusing mobile Web world," said Trey Harvin, CEO of
dotMobi. "With the mobile Web gaining speed, and .mobi paving the way, we are
excited to soon unveil the next generation of mobile Web tools and resources
that will assist small-to-medium businesses in utilizing the mobile Web to
reach a new audience: the mobile consumer."
Amy Mischler, dotMobi's Vice President of Brand and Identity Service,
added, "To help continue the phenomenal growth of the mobile Web, dotMobi is
making 200 highly desired 'premium' .mobi domain names available via a special
online auction with Sedo, beginning Nov. 5 and running through Nov. 12, 2008.
These .mobi names include actors.mobi, bands.mobi, blackjack.mobi, boys.mobi,
cellphones.mobi, dvd.mobi, dvr.mobi, games.mobi, model.mobi, racing.mobi,
stamps.mobi, vip.mobi and xxx.mobi."
Full information, including the list of auction names, is located at
http://premiumauction.mobi.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered
in Dublin, Ireland, is leading the growth of Internet use from mobile phones
with the .mobi domain name. Unique among domain name providers, dotMobi
ensures that services and sites developed around .mobi are optimized for use
by mobile devices, so that on-the-go consumers can have confidence that a Web
site will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and Internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi
Danielle Siemon
Edelman for dotMobi (U.S.)
+1-650-762-2947
danielle.siemon@edelman.com
Sasha Manners
Edelman for dotMobi (Europe)
+44-(0)20-7344-1200
sasha.manners@edelman.com
SOURCE dotMobi
