HAMPSHIRE, UK -- 11/05/08 --
A sea-change in operator attitudes towards
mobile gambling services, improvements to handset user interfaces and the
gradual introduction of legislation permitting remote gambling in selected
markets are among the key factors which are expected to push total annual
wagers via mobile phones to more than $27.5bn by 2013, according to a new
report from Juniper Research.
According to report author Dr. Windsor Holden, "Operators are demonstrably
much more open to the idea of mobile gambling than they were even 12-18
months ago, both in terms of offering gambling services on-portal and
accepting advertising from gambling companies."
However, the Juniper report noted that, while EU intervention was having
some impact on the liberalisation of Europe's gambling markets, little
progress had been made in the potentially lucrative US market, where remote
gambling services are still prohibited. It argued that commercial
deployments in the US were now unlikely until 2010 at the earliest.
Juniper Research also found that mobile sports betting will comprise the
majority of annual wagers over the next five years, although mobile lottery
services -- which are being increasingly deployed in key Latin American and
Asian markets -- will attain the highest adoption level, with nearly 400m
users worldwide by the end of the forecast period.
Other findings from the report include:
-- Global gross win from mobile gambling services will rise from just
under $192m in 2008 to $3.4bn by 2013
-- In terms of total wager, Western Europe will remain the largest
regional mobile gambling market throughout the forecast period, although
the relative contribution of the UK will decline significantly with the
deployment of more services in continental Europe
-- Gambling service providers should deploy text-based gambling services
in developing markets to encourage mass adoption
Juniper Research assesses the current and future status of the mobile
gambling market based on interviews, case studies and analysis from
representatives of some of the leading organisations in the growing mobile
gambling industry.
White papers and further details of the study 'Mobile Gambling: Casinos,
Lotteries and Betting 2008-2013 (Fifth Edition)' can be freely downloaded
from http://www.juniperresearch.com. Alternatively please contact John
Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.
Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports and
industry commentary.
Contact:
John Levett
john.levett@juniperresearch.com
telephone +44(0)1256 830002
