OREM, UT -- 03/05/08 --
Omniture, Inc. (NASDAQ: OMTR), a leading provider
of online business optimization software, today released SearchCenter 3, a
new version of the company's search engine marketing and keyword bid
management solution. Now, marketers can leverage new portfolio bid
management based on any key metrics -- revenue, clicks,
return-on-ad-spend (ROAS) or budget optimization -- and run scenarios that
will help forecast results from search marketing investments. SearchCenter
3 also dramatically increases the volume of keywords that can be managed
under any given campaign.
Additionally, SearchCenter 3 makes it easier for marketers to manage their
search marketing campaigns and bidding strategies by integrating natural
and paid search results into one interface, informing them of side-by-side
results and providing opportunities to bid on long-tail keywords and more
automated keyword discovery.
According to JupiterResearch, search marketing is one of the fastest
growing components of the online marketing budget and paid search spending
will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound
annual growth rate 15 percent (JupiterResearch, US Paid Search Forecast 2007 - 2012). In addition,
JupiterResearch says that "adoption of both bid management and Web
analytics tools is crucial for marketers to measure campaigns and develop
new, improved strategies based on data."
"Omniture SearchCenter is crucial to the effective management of our search
marketing campaigns," said Rob Morrow, director of Web marketing and
analytics at Intrawest, a leader in the development and management of
destination resorts. "The newest innovations in SearchCenter 3 will further
automate high volumes of keyword bid management across our campaigns,
leverage stronger integrations with the leading online search engines, and
give us a single view into both our natural and paid search results --
helping us further maximize our return on ad spend."
Users of SearchCenter 3 will also benefit from the latest search engine API
integration with leading search engines including Google, Yahoo!, MSN, MIVA
and others. Marketers can manage large volumes of keyword data with a
point-and-click interface that simplifies and streamlines individual or
mass changes to bidding strategies, campaigns, ad groups and keywords. New
and updated reporting features help guide marketers to make quick decisions
on actionable campaign strategies.
Omniture is currently managing more than $500 million in annualized
customer keyword spending through SearchCenter. The product is used by more
than 50% of the Ad Age Top 50 interactive agencies including such companies
as Avenue A | Razorfish, Sapient, Resolution Media and many others (Ad Age Agency Report 2007 Index, published April 25, 2007).
"We are excited about our momentum in the marketplace with our current
presence reaching more than 500 customers and greater than $500 million in
annualized ad spend. With the dollars spent on paid search doubling and
competition for the same keywords increasing, search marketers are looking
for advantages in managing their keyword investments," said Josh James,
CEO and co-founder, Omniture. "As an independent source, Omniture is
empowering marketers to better manage their campaigns and more tightly
control their online advertising spend."
For more information about Omniture SearchCenter 3, visit www.omniture.com
or call 877.722.7088.
About Omniture
Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts and
delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of marketing
and sales initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting, customer
support and user training through Omniture University(TM). Omniture's 4,400
customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus,
Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the
Omniture logo are registered trademarks of Omniture, Inc., and Omniture
owns other registered and unregistered trademarks. Other names used herein
may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities and
expected benefits of our services to customers. These statements are based
on current expectations and assumptions regarding future events and
business performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not limited to,
risks associated with our ability to ensure that our solutions address the
specific requirements of our customers, the continued adoption by customers
of our services, including our SiteCatalyst service, the continued growth
of the market for on-demand, online business optimization services, changes
in the competitive dynamics of our markets, errors, interruptions or delays
in our services or other performance problems with our services, our
ability to hire, retain and motivate our employees, the adoption of laws or
regulations, or interpretations of existing law, that could limit our
ability to collect and use Internet user information; and such other risks
described in Omniture's annual report on Form 10-K for the year ended
December 31, 2007, and from time to time in other reports filed by Omniture
with the U.S. Securities Exchange Commission. These reports are available
on the Investor Relations section of our website at http://www.omtr.com.
Omniture undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.
Omniture Press Contact
Blake Stowell
801.722.0115
Email Contact
