Office Depot Renews Agreement With DemandTec

SAN CARLOS, Calif., Nov. 10 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Office Depot (NYSE: ODP), the world's leading office products retailer, has renewed its subscription to DemandTec's Lifecycle Price Optimization(TM) solution.

"Our long-standing relationship with DemandTec is driven by our desire to enhance our customers' shopping experience by delivering merchandising programs that drive increased store traffic and maximize each store or website visit. Using DemandTec's solutions, we are able to present a consistent customer experience, for both our in-store and website customers. Going forward, DemandTec's nextGEN solutions will help us further enrich our customer understanding and related marketing and merchandising," said Steve Mahurin, Executive Vice President of Merchandising of Office Depot.

A DemandTec customer since 2005, Office Depot constantly seeks to better understand and meet its customers' needs and by using DemandTec's Everyday Price Optimization and Everyday Price Management software services, Office Depot hopes to continue to deliver optimized prices that help achieve their sales, volume, profit and price image objectives.

"Office Depot is an excellent example of how our solutions can help retailers strategically enhance the way they serve their customers. Our nextGEN solutions can help Office Depot gain an increased level of understanding of their customers shopping behavior, and enable them to drive more sales, margin and volume into their business," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About Office Depot
Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,593 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.3 billion e-commerce operation. Office Depot has annual sales of approximately $14.5 billion, and employs about 42,000 associates around the world. The company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 47 countries. Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.

About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.