Obama Leads in Ohio and Texas Advertising, Nielsen Reports

NEW YORK, Feb. 28  /PRNewswire-USNewswire/ -- Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported today.

According to Nielsen Monitor-Plus, Nielsen's advertising intelligence service, between January 1 and February 24, Barack Obama, Hillary Clinton and John McCain placed 6,499 television advertising spots in Ohio.  During the same time period, Obama and Clinton placed a total of 11,150 television spots in Texas.  John McCain did not run television ads in Texas during January and February.

Although his television spots ran only in February, Barack Obama's advertising far outpaced Hillary Clinton's and John McCain's in both Ohio and Texas.  His spots account for 63% of the 6,499 presidential campaign advertisements that have aired on television in Ohio since the start of the new year.

In Texas, Barack Obama ran an even larger number of television spots -- but because Hillary Clinton also increased her advertising, Obama's spots accounted for only 59% of the 11,150 televised presidential campaign spots that aired there during January and February.

                                     OHIO
                           TV Spots:          TV Spots:          Total
  Candidates               Jan. 2008      Feb. 1 - 24, 2008    Candidate
                                                                 Spots
  Barack Obama (D)             0                4076             4076
  Hillary Clinton (D)          1                2263             2264
  John McCain (R)             103                56               159



                                     TEXAS
                           TV Spots:          TV Spots:          Total
  Candidates               Jan. 2008      Feb. 1 - 24, 2008    Candidate
                                                                 Spots
  Barack Obama (D)             0                6629             6629
  Hillary Clinton (D)         339               4182             4521
  John McCain (R)              0                  0                0
                        Source: Nielsen Monitor-Plus


  About The Nielsen Company


The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek).  The privately held company is active in more that 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.  For more information, please visit, http://www.nielsen.com/. 

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