Rapid Implementation and Hospitality-Specific Analytics/Reporting Cited as Key Reasons for Choosing Coremetrics SAN MATEO, Calif., June 3
SAN MATEO, Calif., June 3 /PRNewswire/ -- Coremetrics, the leading
provider of digital marketing optimization solutions, today announced that
Nurun Inc. has selected Coremetrics for Travel and Hospitality to help its
client, Loews Hotels, gain visibility into web site performance and allocate
online marketing spend more effectively. Coremetrics provides Loews Hotels
with reports and marketing applications designed specifically for the needs of
hospitality sites. This industry-specific approach translates into faster
implementation and faster ROI, which ultimately means a lower total cost of
ownership.
Nurun is a leading independent global interactive agency. Since 1995, the
firm has been evolving a new model for assisting companies to navigate the new
media landscape by developing effective digital strategies. Nurun helps
clients such as Loews Hotels build and differentiate their brands, acquire
customers, create new channels for communications and commerce, and strengthen
customer relationships.
Nurun has worked with Loews Hotels for more than a year to redesign the
www.loewshotels.com Web site. Site design goals included attracting more
qualified traffic, engaging visitors more effectively, offering compelling
travel packages and guiding visitors through the booking process. As part of
this effort, Nurun participated in the evaluation of leading online analytics
applications as well as the selection and implementation of the Coremetrics
solution.
"Every client engagement is ROI driven, and Web analytics is a core
element of everything we do for our clients," said Martin LeSauteur, executive
vice president of North America interactive technologies for Nurun.
"Coremetrics gives us and our clients insight into many different areas, from
the channels that attract the most visitors and the booking tools that add the
most value to the points in the booking process where visitors are most likely
to drop off."
Each hotel property is autonomous with respect to campaigns and
promotions. To be effective, hotel managers need insight into the performance
of their campaigns and visibility into site traffic, visitor behavior and
trends for their individual properties. At the same time, senior management
requires reports that consolidate data across hotels and provide both a
high-level view and hotel-by-hotel breakdown. According to LeSauteur,
Coremetrics offers comprehensive analytics, marketing and reporting
capabilities that support the needs of both audiences.
"Hospitality companies like Loews Hotels must deal with complex booking
patterns and limited-life-span products," said Jeff Schmidt, senior vice
president of worldwide sales at Coremetrics. "Coremetrics for Travel and
Hospitality is providing the hotel managers and marketers for Loews Hotels
with actionable data that enables them to understand which channels and
campaigns bring in qualified visitors, recognize high-value customers and
tailor messages to them for maximum impact as well as manage their inventory
efficiently to increase revenues and profitability."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing performance. Over
1,000 online business sites, transacting over $15 billion this year, are now
using Coremetrics' Software as a Service (SaaS) solution to optimize online
marketing efforts. Coremetrics' solutions encompass advanced online analytics
and precision marketing applications, including search engine bid management,
email marketing and cross sell applications to acquire customers more cost
effectively, increase conversion rates, and increase lifetime customer value.
Clients have recognized over $300M in documented ROI and 87% of clients
recognize ROI in 12 weeks or less. The company is privately held with funding
from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is
headquartered in San Mateo, California and competes with Omniture and
WebTrends. To learn more about Coremetrics, visit http://www.coremetrics.com
or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.
About Nurun
A subsidiary of Quebecor Media Inc., Nurun Inc. is a global company that
strategizes, executes and measures interactive programs that use technologies.
From building awareness to acquiring and retaining customers, Nurun's
solutions provide exceptional user experiences that enable e-commerce
transactions while leveraging the lifetime value of client relationships.
Since it was founded in 1985, Nurun has worked with a wide variety of
companies and organizations including L'Oreal, Groupe Danone, AT&T, Louis
Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft
(MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers
of expertise employ more than 800 professionals in Canada, the United States,
Europe and China. For more information, please visit www.nurun.com.
About Loews Hotels
Headquartered in New York City, Loews Hotels owns and/or operates 18
hotels and resorts in the United States and Canada. Located in major city
centers and resort destinations from coast to coast, the Loews portfolio
features one-of-a-kind properties that go beyond Four Diamond standards to
delight guests with a supremely comfortable, uniquely local and vibrant travel
experience. Loews boasts some of the industry's most innovative and successful
travel programs, including Loews Loves Kids for families and Loews Loves Pets
for discerning animals on the road.
SOURCE Coremetrics
