BELLINGHAM, WA -- 05/21/08 --
Novori Inc. (OTCBB: NOVO) --
www.novori.com
-- a leading online interactive retailer of fine diamond engagement rings
and jewelry -- is pleased to announce that 2008 third quarter revenues
increased by 43% from last years quarter ending in February 2007. Novori
attributes the increase in the total revenues to two major factors:
1) Increased customer awareness of the Novori brand.
2) Increased traffic to Novori's website resulting form consistently high
rankings on internet search engines.
During the 2007 holiday season, total online sales in the U.S. jumped
dramatically. Online sales in 2007 were over $29 billion. The period
between December 10 to December 16 was called the heaviest week of the
season because online sales totaled $4.7 billion, according to BizAims.
E-retail increased an average of 26.4% for the past 6 years compared to
retail sales increase of 3.9%. Internet sales are growing 6 times faster
than any other method of sales. The jewelry category is expected to double
from $4 billion in 2007 to $8.5 billion in 2011. Jewelry sales count for a
whopping 14% of all online sales. (Global Wealth Trade Corp).
About Novori Inc.: www.novori.com
Founded in 2004, Novori is a leading online interactive retailer of diamond
engagement rings and fine jewelry. Launched in 2005, Novori's well
respected brand provides consumers with superior customer service and a
better way to buy diamond jewelry. Novori prides itself on the highest
quality standards in the industry and offers consumers unique online tools
that allow them to explore, build and purchase their own custom made
diamond rings in a way not previously offered by traditional retailers.
Novori's website offers thousands of independently certified diamonds,
settings and fine jewelry at prices significantly below traditional retail.
Forward-Looking Statements
Except for the historical information contained herein, the matters
discussed in this press release are forward-looking statements. Such
statements are indicated by words or phrases such as "believe," "will,"
"breakthrough," "significant," "indicated," "feel," "foresee,"
"revolutionary," "should," "ideal," "extremely," and "excited." These
statements are made under "Safe Harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those described in forward-looking statements and are
subject to risks and uncertainties. See Novori's filings with the
Securities and Exchange Commission, including, without limitation, Novori's
recent Form 10-KSB and Form 10-QSB, which identify specific factors that
may cause actual results or events to differ materially from those
described in the forward-looking statements.
Contact:
Investor Relations
1-888-646-5677
ir@novori.com
