NORCROSS, Ga. - (Business Wire)
Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced Totowa, N.J.-based North Jersey Federal Credit Union has selected the company’s Web-enabled
Micro Merchant to support the credit union’s marketing programs.
The agreement was made through Dynamic Marketing Systems’ alliance with the New Jersey Credit Union League (NJCUL) and makes Micro Merchant available to participating credit unions interested in having the capability to develop, customize and print marketing materials through a centralized Web portal.
North Jersey Federal’s marketing staff is now using Micro Merchant to execute the credit union’s marketing collateral development, production and print processes. Using Micro Merchant, the creation of materials now takes only a few hours, as compared to the credit union’s traditional methods that involved multiple outside resources and took several weeks to complete. Credit union employees can also create customized messages and promotions for the branch or individual needs yet still ensure consistent brand identity throughout the organization.
Micro Merchant includes a variety of design templates for many marketing and sales activities and can be customized by financial professionals to meet the needs of specific markets or branch locations. Each template gives staff the ability to create a variety of marketing collateral materials such as banners, posters, inserts, advertisements and other sales materials.
“The implementation of Micro Merchant has been an extremely easy process for us,” said Maria Alves-Schemetow, vice president of marketing for North Jersey Federal Credit Union. “Having an online, automated marketing resource management solution saves us a tremendous amount of time and reduces costs when developing promotions. With the help of Dynamic Marketing Systems, we have been able to implement the Micro Merchant software and train our staff efficiently on the product leading to a greater streamlining of our marketing processes.”
“Micro Merchant is an invaluable online marketing resource tool that financial institutions can rely on to develop and produce quality marketing materials in a minimal amount of time,” said Gordy Cain, CEO of Dynamic Marketing Systems. “Working closely with North Jersey Federal Credit Union, we enable them to deliver consistent messaging and product promotions to their members at very low costs compared to the traditional way of doing things.”
Additionally, Micro Merchant’s sustainable print-on-demand service reduces the waste associated with large print quantities sitting in inventory and, as a result, reduces printing costs. Micro Merchant is provided using a Software as a Service (SaaS) model requiring no software implementation and limited support by a financial institution’s IT department.
About North Jersey Federal Credit Union
NJFCU is a member-owned, not-for-profit and community chartered, financial cooperative dedicated to providing members with quality financial products and services. NJFCU was established in 1936 and currently has more than 30,000 members.
Anyone who lives, works, worships, attends school or regularly conducts business in Bergen or Passaic Counties, or the underserved areas of Essex or Union Counties or the City of Newark is invited to join NJFCU. To find out more about NJFCU, log onto www.njfcu.org.
About Dynamic Marketing Systems
Dynamic Marketing Systems is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. The company’s marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. Dynamic Marketing Systems currently serves 10 corporate clients and ten community banks and credit unions with 44 branch locations. For more information, visit the company’s Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com.
For Dynamic Marketing Systems
Cory Jones, 678-781-7203
