'Buckle Up' Campaign addresses number one killer of teens CHAPEL HILL, N.C., Aug. 22
CHAPEL HILL, N.C., Aug. 22 /PRNewswire/ -- The North Carolina High School
Athletic Association (NCHSAA) and Nationwide Mutual Insurance announced today
that they are joining forces once again to promote smart teen driving through
the Buckle Up for a Successful Season campaign.
"Nationwide Insurance should be applauded for their continued commitment
and support of the Buckle Up for a Successful Season campaign. On behalf of
the North Carolina High School Athletic Association, I want to thank
Nationwide Insurance for recognizing the significance of this campaign. There
is nothing more important than North Carolina's youth and we all share in the
responsibility for their safety," Charlie Adams, Executive Director of the
NCHSAA, said.
"The best way to keep teens safe on the road is by helping them become
smart drivers," said Bill Windsor, associate vice president of safety for
Nationwide. "Buckle Up for a Successful Season reminds teens that being a
smart driver starts with fastening your seatbelt." Nationwide operates
www.nationwidesmartride.com , a website dedicated to teen driving.
Vehicle crashes remain the number one cause of death for teenagers,
accounting for roughly a third of all deaths in this age group. According to
the National Highway Traffic Safety Administration (NHTSA), teenage drivers
and passengers are among those least likely to wear their seat belts. The
Buckle Up for a Successful Season campaign has one simple yet powerful goal --
to achieve a safer highway environment. The campaign, which commences with
the upcoming high school football season, is in its 2nd year.
Buckle Up for a Successful Season is a community-level traffic initiative
that involves a large portion of the 381 member schools that are part of the
North Carolina High School Athletic Association. The objective is to promote
a safer highway environment by reminding and encouraging student-athletes,
coaches, cheerleaders, band members, and fans to buckle up when going to
school, practices, games -- everywhere, every time. Signs, program advertising
and events are among the techniques used at various high schools.
About Nationwide:
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more than
$160 billion in assets. Nationwide ranks #104 on the Fortune 500 list. The
company provides a full range of insurance and financial services, including
auto, motorcycle, boat, homeowners, life, commercial insurance, administrative
services, annuities, mortgages, mutual funds, pensions, long-term savings
plans and health and productivity services. For more information, visit
www.nationwide.com .
Contact Information: Molly Boeding
Home Team Marketing
5310 Harvest Hill Rd. Ste 250
Dallas, Texas 75230
Phone: 214-351-4433
SOURCE North Carolina High School Athletic Association
