FRAMINGHAM, MA -- 10/07/08 --
Nimbit Inc., the leading direct-to-fan
commerce platform for the music industry, today announced nimbitCards(TM),
an integrated redemption program for distributing music through its broad
network of online storefronts. The program provides a powerful tool for
building artist brands by driving fans to redeem encoded cards for product
directly through the artist storefront on their website and social
networking pages.
Artists and labels can sell nimbitCards(TM) at shows and retail outlets or
give them away as a promotional tool. The cards are then redeemed for music
via the artist's nimbitOMT(TM) or nimbitSkin(TM) store on their official
website, MySpace page, or other profile pages. By integrating a download
card program into the artist storefront, fans can take instant delivery or
purchase additional products, including digital and physical music,
merchandise and tickets. Also, unlike iTunes, eMusic and other e-Tailers,
the Nimbit platform passes all customer information along to the artist or
label.
According to company president and product guru Phil Antoniades, "We looked
into other redemption solutions and felt that the experience should provide
a direct connection to the artist and their entire catalog of products. The
goal here is for the entire process to reinforce the artist brand, turning
even the casual fan into a patron for future remarketing. The response
from our beta launch has been extremely positive and now we are working on
some very cool, creative ways to incorporate redemption code programs into
various physical and digital marketing campaigns."
The company is offering nimbitCards(TM) in a variety of formats which
distribute redemption codes along with the artist's artwork and messaging.
Each nimbitCard(TM) program can be custom configured to direct fans to a
specific storefront URL and each campaign is tracked by detailed reports.
In addition to accepting nimbitCards(TM), the Nimbit storefront platform
accepts all major credit cards as well as PayPal.
About Nimbit
Nimbit, Inc. is the leading direct-to-fan sales and marketing platform for
the music industry. Founded by industry veterans, our mission is to enable
artists and music companies to collaborate and prosper. Nimbit powers the
brands of thousands of artists and labels with the ability to effectively
market and sell their music, products, and brand everywhere on the web. For
more information, please go to www.nimbit.com.
Contact:
Patrick Faucher
508-663-4228
Email Contact
