MELVILLE, N.Y., Oct. 14 NY-Nikon-camera-awrd
MELVILLE, N.Y., Oct. 14 /PRNewswire/ -- For the second consecutive year,
Nikon D Series Cameras rank "Highest in Customer Satisfaction with Digital SLR
cameras," according to the latest "J.D. Power and Associates 2008 Digital
Camera Usage and Satisfaction Study(SM)." On a 1,000-point scale, Nikon's D
Series digital SLR cameras scored 823 index points, making them among the
highest-ranked products in the D-SLR camera category. The Nikon D Series,
which ranked in a tie this year, performed particularly well with consumers in
the areas of performance, ease of operation, and appearance and styling.
"This study represents the collective voice of consumers who are reporting
on personal experience with their digital SLR camera in the real world, and
not in a lab. To receive this honor in both 2007 and 2008 reinforces Nikon's
commitment to creating cameras that deliver superior image quality, ease-of-
use and unmatched performance," said Edward Fasano, general manager for
marketing, SLR Systems Products at Nikon Inc. "It is Nikon's goal to provide
the best photographic experience, whether the consumer is a seasoned
professional photographer, passionate enthusiast or first-time D-SLR user. As
the only camera manufacturer to receive this prestigious ranking in the D-SLR
category two years in a row, we are reminded of our dedication to deliver
cameras that exceed our customers' expectations."
Nikon's popular D Series digital SLR cameras include such models as the
D40x, D60 and the recently introduced D90, which is the world's first D-SLR
with HD Movie recording capabilities. Professional photographers and
enthusiasts have come to rely on models such as the D3, D300, and the recently
introduced D700 digital SLR cameras due to their unparalleled image quality
and dependability. Nikon digital SLR cameras are engineered for use with
nearly 60 world-renowned NIKKOR lenses and a host of other Nikon system
accessories including Nikon Speedlight flashes and Nikon Capture NX 2 image
editing software.
The "J.D. Power and Associates 2008 Digital Camera Usage and Satisfaction
Study" is based on the collective input of more than 8,000 consumers who
purchased a digital camera between April 2007 and March 2008.
About Nikon
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX(R) compact digital cameras;
COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
products and Nikon sports and recreational optics. For the second consecutive
year, Nikon D Series digital SLR cameras are recognized as "Highest in
Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in
2008." according to the J.D. Power and Associates 2007 and 2008 Digital Camera
Usage and Satisfaction Studies(SM). Nikon Corporation, the parent company of
Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and
announced the production of over 45 million NIKKOR SLR interchangeable lenses.
For more information, dial (800) NIKON-UX or visit www.nikonusa.com, which
links all levels of photographers to the Web's most comprehensive photo
learning and sharing communities.
Nikon D Series received the highest numerical score among digital SLR
cameras in the proprietary J.D. Power and Associates 2007-2008 Digital Camera
Usage and Satisfaction Studies(SM), tied in 2008. 2008 study based on 8,099
total responses measuring 8 product lines and measures opinions of consumers
who purchased a digital camera in the previous 12 months. Proprietary study
results are based on experiences and perceptions of consumers surveyed in
June-July 2008. Your experiences may vary. Visit jdpower.com
SOURCE Nikon
