New Wi-Fi Camera and Agreement with Wayport Allows Users To Share Photos Anytime, Anywhere MELVILLE, N.Y., Aug. 7
MELVILLE, N.Y., Aug. 7 /PRNewswire/ -- For fast and easy photo sharing on
the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled
cameras, the new COOLPIX S610c. From the introduction of its first wireless
cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been
the worldwide leader in Wi-Fi integration and innovative ways to share
memories.(*) With each new digital camera generation, Nikon continues to
streamline the photo-sharing process through wireless technology, making it
easier than ever to share and send pictures without the confines of wires,
cables or computers. New to this generation of Wi-Fi cameras, the S610c's
wireless service is provided by Wayport(R), allowing consumers to share their
images and videos from over 10,000 locations nationwide including over 9,700
participating McDonald's(R) restaurants and major hotel chains. As with
previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take
advantage of users' home wireless networks to email and store pictures on my
Picturetown, Nikon's photo storage and sharing service.
"Because of its innovative and easy-to-use Wi-Fi feature, the COOLPIX
S610c is the ultimate camera for the consumer who loves to share their
images," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc.
"Through our agreement with Wayport, we are further expanding the wireless
capabilities of this camera, allowing consumers to share their images faster
and easier than ever before."
The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected
Set-up (WPS), making it easier than ever to send and store images and videos
via Wi-Fi. By using the S610c's One Touch Email button and Nikon's my
Picturetown, consumers can take advantage of several avenues for sharing their
images and videos. Not only can images and videos be emailed directly to
friends and family from the camera through my Picturetown, but images can also
be sent to the photo community sharing website Flickr(R), blogs and social
networking sites. Each S610c ships with a free subscription to Wayport's Wi-Fi
service valid until August 31, 2011, allowing consumer access to the service's
10,000 hotspots nationwide.
In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10
megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright
3.0-inch LCD screen. To help ensure the consumer will be able to capture
stunningly sharp images, the S610c features an Optical Vibration Reduction
(VR) Image Stabilization system and ISO up to 3200, enhancing the camera's
low-light performance. A leader in speed, the COOLPIX S610c starts-up in 0.7
seconds, a class leading start up time.(**)
For capturing great portraits with ease, the COOLPIX S610c includes Smile
Mode, which programs the camera to automatically take a picture when a subject
is smiling, and Active Child Mode, which can focus and track fast moving
subjects for perfect, in-focus images. Like all cameras in the COOLPIX
product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which
automatically selects the correct scene mode for a shooting situation for
effortless photography and Motion Detection, which automatically selects the
camera's ISO for perfect, in-focus action shots.
The COOLPIX S610c comes bundled with the COOLPIX Software Suite for
transferring, organizing, editing, and sharing images. The camera utilizes a
rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array
of SD and SDHC memory cards.
The COOLPIX S610c digital camera will be available in Midnight Black
nationwide beginning September 2008 with an MSRP of $329.95.(***) For more
information the S610c and other COOLPIX cameras, please visit
www.nikonusa.com.
(*) Data supplied by IDC White Paper sponsored by Nikon, The Evolution of
Wireless Photography, Doc #208670, Aug. 2007
(**) Among compact cameras equipped with 28mm (35mm format equivalent)
zoom lens and VR as of July 2, 2008 (according to research conducted by Nikon
Corporation).
(***) Estimated selling price listed is only an estimate. Actual prices
are set by dealers and are subject to change at any time.
About Nikon
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX(R) compact digital cameras;
COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
products and Nikon sports and recreational optics. Nikon Corporation, the
parent company of Nikon Inc., recently celebrated its 75th anniversary of
NIKKOR optics and the 60th anniversary of Nikon cameras. For more information,
dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities.
About Wayport, Inc.
Founded in 1996 and based in Irving, Texas, Wayport enables applications,
services and devices over a single converged network. Wayport operates more
than 14,000 directly enabled and managed locations across 36 countries.
Wayport serves notable brands in a variety of vertical markets, including AT&T
customers through a managed service agreement. Wayport helps clients create
new business capabilities and improve operational efficiencies at premier
venues including major hotels, hospitals, McDonald's and Hertz locations, and
other retail brands worldwide. To learn more about Wayport, please visit
www.wayport.net or to see locations worldwide, visit
www.wayport.net/locations.
SOURCE Nikon Inc.
