First viral action sports Mash-up Widget allows community members to create mashups, get featured, and publish across the web SAN DIEGO, June 24
SAN DIEGO, June 24 /PRNewswire/ -- Loop'd Network(TM), the leading social
network for action sports, today launched the Nike 6.0 online community at
http://www.loopd.com/nike6. Nike 6.0, a division of Nike, Inc. (NYSE: NKE),
supports the next generation of action sports athletes and chose to build a
dedicated community on Loop'd to reach athletes and enthusiasts who are
passionate about surf, snow, freeski, freeride, wake, moto and BMX. The
community features the first ever viral mash-up widget created exclusively for
action sports and offers a unique opportunity for Nike 6.0 to connect with
more than 300,000 action sports core enthusiasts that have joined Loop'd and
helped make it the fastest growing social network in the category.
"With our combined focus on action sports and social media, a partnership
between Loop'd and Nike 6.0 made perfect sense," said Scott Tilton, chief
executive officer, Loop'd Network. "By creating an action sports mash-up
widget, Nike 6.0 has one of the most unique opportunities to connect and
engage the Nike 6.0 brand with a young action sports audience that spends a
majority of their time online today."
To create the unique mash-up widget launching on the Nike 6.0 community,
Loop'd tapped Mixercast(TM), Inc., the creator of the MCast(TM) social media
marketing platform. Mixercast's widget provides a private label solution
enabling Nike 6.0 to syndicate the brand and activate their audience. Once
registered on the Nike 6.0 community on Loop'd, members can build their own
viral mash-up by mixing and mashing their favorite videos and photos, and
combining them with original content supplied by Nike 6.0. This allows
members to create and design their own signature mash-up, get featured on the
community and also publish the mash-up to other social networking profiles
including MySpace and Facebook, among others. The community also features
event news and information about the Nike 6.0 team athletes as well as new
product information.
"We are always looking for new ways to increase interaction with our
consumers on the web. With the unique mash-up widget, Loop'd was able to
provide a great portal to our target audience and offer them an interactive
tool, allowing users to customize and take away a piece of the Nike 6.0
brand," said Sierra Domaille, Nike 6.0 Communications. "Loop'd has
established itself as the fastest growing social network for action sports and
provides us with the opportunity to connect with hundreds of thousands of
active users."
To join the Nike 6.0 community on Loop'd Network, athletes and enthusiasts
can visit http://www.loopd.com/nike6 to register and create a profile. Once
registered, members can join any of the networks' communities to interact with
friends and others who share a passion for action sports.
About Nike 6.0
Nike 6.0 is a multi-action sports brand supporting the next generation of
athletes. The barriers that once existed between action sports have been
reduced by those who skate, surf, and ride with equal and inclusive passion.
Nike 6.0 brings cultural aspiration and performance innovation to our
community through our athletes, innovative footwear and apparel, and unique
events. From the streets to the surf, from the dirt to the park, Nike 6.0
symbolizes the creativity and progression inherent in the DNA of action
sports. http://www.nike6.com
About Loop'd Network
Loop'd Network is THE social network for action sports. A place for Pros,
Am's and Fans to share with friends, discover what's happening in their
favorite sports, showcase their talent, and connect with sponsors. Our unique
approach to social media and sports marketing provides unprecedented solutions
for brands to personally connect with a highly influential youth demographic
in more relevant and authentic ways. For more information, visit
http://www.loopd.com.
Don McGuire
VP Marketing
don@loopd.com
1.888.874.3374
SOURCE Loop'd Network
