NEW YORK - (Business Wire) Nielsen Business Media and the National Academy of Television Arts and Sciences today announced they have established a strategic alliance around the Academy
’s Daytime Emmy Awards Show. Under the multi-year agreement, Nielsen Business Media will manage all sponsorship sales and brand development, and will oversee operations for the Daytime Emmy Awards and its affiliated properties. The announcement was made today by Peter Price, President of the Academy, and Sabrina Crow, Senior Vice President of Nielsen Business Media.
“This collaboration is a great opportunity to leverage the considerable strengths and resources of both organizations,” said Crow. “Together, we will capitalize on the iconic Daytime Emmy brand, expanding its reach to new audiences and deepening its presence in current markets. Nielsen Business Media’s audience in the marketing, media and entertainment space is a perfect psychographic match for the Daytime Emmy Awards audience, so we will also be able to bring our advertising partners an unmatched opportunity to connect with our shared audience in multiple channels.”
“This partnership takes advantage of the complementary expertise of two premier organizations,” said Price. “We will undoubtedly raise the bar on our ability to provide an even more exciting and engaging event for our audiences, and the Academy looks forward to working with Nielsen to extend the Daytime Emmy Awards brand presence to new avenues and across multiple platforms.”
Nielsen Business Media stages more than 130 events each year and is the largest trade show producer in the U.S. The company produces the long-running Clio Awards Festival, honoring creative advertising in package design, print, radio and television, and operates a successful sponsorship and licensing business with strategic deals with top television and radio networks, Web sites, newspapers, e-Tailers and consumer product companies.
Working closely with the Academy, Nielsen will drive profitability for the Daytime Emmy Awards through sponsorship sales and strategic partnerships. Nielsen will identify and execute unique and innovative opportunities for brand licensing and other product extension deals in print, online and on other media platforms. Nielsen will also seek opportunities to launch additional events that strengthen and extend the Daytime Emmy Awards brand.
The Daytime Entertainment Emmy Awards have been honoring excellence in all fields of daytime television production for 34 years. The Emmy® is awarded in 58 categories, including acknowledgements for series, performers and all other technical and creative areas. The Daytime Entertainment Emmy Awards season culminates with a televised show that pays tribute to the exceptional work of daytime television's elite.
The 35th Annual Daytime Entertainment Emmy Awards will be telecast on ABC live from the Kodak Theater in Los Angeles, Friday, June 20, 2008.
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, Technology & Engineering, and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmy® Awards are given in 19 regions across the United States. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.
About Nielsen Business Media
Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.
Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.
With 42 publications, over 135 trade shows and conferences, and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
Nielsen Business Media
Marisa Grimes, 646-654-5759
marisa.grimes@nielsen.com
