ANN ARBOR, Mich. - (Business Wire) ForeSee Results today announced that it will continue to work with the NFL to measure and monitor online customer satisfaction with its e-commerce site,
www.NFLshop.com, in time for training camp and the start of the 2008 NFL season.
ForeSee Results applies the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to the NFL shopping sites to assess fan and shopper satisfaction with the online experience. The cause-and-effect methodology of the ACSI also shows the NFL which specific online improvements will have the biggest impact on customer satisfaction, sales, recommendations, and loyalty.
NFLshop.com has already gotten valuable insights from the data. There are two distinct audience segments shopping for NFL merchandise: avid fans and people buying merchandise as gifts for avid fans.
“As we kick off another season, data from ForeSee Results has shown us how we can do an even better job meeting the needs and encouraging purchases from people looking for gifts, who may not be as familiar with our teams and merchandise,” said Bob O’Keefe, the NFL’s Senior Director of NFL Direct. “We get high marks from devoted NFL fans for our site, and we look to make it even easier to navigate for other shoppers as well.”
“As an NFL fan myself, I appreciate the league’s focus on meeting the needs both of fans and people shopping for fans like me,” said Larry Freed, president and CEO of ForeSee Results. “The NFL understands the huge value of a positive e-commerce experience on an international, multichannel brand.”
ABOUT FORESEE RESULTS
As the leader in online customer satisfaction measurement, ForeSee Results uses online voice of customer data to help organizations around the globe increase sales, loyalty, recommendations and website value. Using a proven, patented technology, ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers our clients unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, manufacturing, telecommunications and government, including clients such as Ask.com, eHarmony, NHL.com, and Zillow.com
ForeSee Results, a privately held company, is headquartered in Michigan. Visit www.ForeSeeResults.com.
ForeSee Results
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com
