New Reader-Centric Daily Section for Spending Time, Saving Money and Enjoying Life on Long Island, Delivers Fresh New Face, and a New Voice MELVILLE, N.Y., June 2
MELVILLE, N.Y., June 2 /PRNewswire/ -- Today, in a move that underscores
Newsday Media Group's innovation and responsiveness to readers and
advertisers, the company announced the launch of an exciting daily experience
called EXPLORE LI. Integrated with Newsday's successful things-to-do website,
exploreLI.com, the section will be packed with information to help Long
Islanders spend their time and save their money. It will feature useful tips
on everything from staying in sync with tech trends, to dining out, staying
healthy, and finding the perfect spots for local day-tripping. All of this in
a colorful and energetic environment with dedicated advertising adjacencies
perfect for companies that want to reach Long Islanders.
EXPLORE LI permanently replaces Newsday's Part2 section with increased
value on every level, including its production. Monday through Thursday,
EXPLORE LI takes advantage of a print process that will provide almost 50
percent more color pages than the old Part2. More color means a more enjoyable
reader experience and more desirable advertising opportunities.
EXPLORE LI's fresh new look and feel will also be complemented by a new
voice -- that of the Newsday reader. Leveraging the spirit of online social
networking, the section will regularly feature a diverse variety of
commentary, reviews, photos and more, submitted every day by Long Islanders.
Publisher, President and CEO Tim Knight says, "This section reflects what
our customers have told us they need. Readers want local information that's
useful, relevant and easy to digest. Advertisers want a smart, attractive
environment. We value and respect their input, which is why we are so proud to
bring this section to Long Island."
Every weekday EXPLORE LI, will point readers to the top choices in
entertainment, arts, dining, clubs and big events like upcoming concerts,
festivals and community happenings. Between EXPLORE LI's daily print content
and its dynamic web companion exploreLI.com, Long Islanders will have
everything they need for planning their week and enjoying the weekend.
Monday through Friday EXPLORE LI will also include a lively topic-focused
feature. MONDAY is TECH day, with the smart buyer's guide to the newest
electronic gear, powered by CNET, the web's well-respected technology site.
TUESDAY's focus is HEALTH, providing the latest in health, nutrition and
fitness, powered by WebMD, a trusted name in medical reporting. WEDNESDAY is
the STYLE showcase, which will take the mystery out of what's hot, where to
get it for how much, and when not to be caught dead in it. The THURSDAY FOOD
feature serves up everything readers need for good eating; recipe secrets from
star chefs, tips for dining on the cheap, and news and critiques from the
local restaurant scene. FRIDAY is all about the WEEKEND, giving readers the
top picks and backstage buzz on movies, concerts, museums, and theatre across
Long Island and in New York City.
Newsday is one of the nation's largest daily newspapers, serving Long
Island through both its award-winning print editions and its website,
newsday.com. Newsday has won 18 Pulitzer Prizes and other esteemed journalism
awards. The Newsday Media Group also includes targeted publications such as
Distinction, LI Parents & Children, amNewYork and Star Community Publishing.
SOURCE Newsday
