NEW YORK, March 6 /PRNewswire/ -- IAG Research, the ad effectiveness TV ratings company announced the finalists for the first IAG Automotive Advertising Awards. The awards will be handed out on April 4 at the opening breakfast of the New York International Auto Show.
The awards are based on viewer response data collected by IAG. IAG measures every ad, product placement, and program on more than 20 measured networks. The finalists and award categories are listed below:
Most Effective Overall Ad: Non-luxury -- Ford Escape Hybrid: Kermit the Frog talks about being "green" -- Volkswagen Jetta: African-American male asks white Jetta owner to teach him how to dance -- Volkswagen Passat: Women in the sedan are run into by another vehicle Most Effective Overall Ad: Luxury -- Lincoln Navigator: Basketball star Dwayne Wade helps build an inner city court -- Lexus LS 460: Demonstration of the sedan's no-hands parallel parking option -- Hummer H3: A man turns the SUV into a submarine Most Liked Ad: Luxury or Non-luxury -- Honda Pilot: A troll stops a family in the SUV -- Jeep Wrangler: A lizard stares down the SUV -- GM Warranty: Cars fly above the street Most Effective TV Launch Campaign for an Established Nameplate -- Nissan Sentra -- Lexus LS -- VW Passat wagon Most Effective TV Launch Campaign for a New Nameplate -- Dodge Nitro -- Nissan Versa -- Toyota Yaris About IAG Research
IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot , VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.
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