MILWAUKEE, Feb. 15 /PRNewswire-FirstCall/ -- Midwest Airlines today announced it was launching a new advertising campaign, attracting new customers with its unique promise of award-winning service at competitive fares. The new campaign, with its theme of
"Midwest's growth plans for 2007 create great opportunities to introduce new customers to the airline," said James J. Reichart, the airline's director of advertising and brand. "Our new advertising uses iconic images familiar to our current flyers, like our leather seats and our baked-onboard cookies, and packages them in a clean, fresh way that will have consistent impact across all media. This is especially important on the Internet, where more frequent travelers are getting their daily news and information."
The new campaign supports the airline's previously announced comprehensive business plan for 2007, which includes the launch of 50-seat Midwest Connect regional jet service in April, and the addition of six new cities and a dozen new routes in 2007. Earlier this year, the airline announced new nonstop service between Milwaukee and Duluth/Superior starting March 4, between Kansas City and Seattle/Tacoma starting April 1, and between Kansas City and Columbus beginning May 1.
This document contains forward-looking statements about the results expected under the company's strategic plan and that otherwise may state the company's or management's intentions, hopes, beliefs, expectations or predictions for the future. Words such as "projecting," "expect," "anticipate," "believe," "estimate," "goal," "objective" or similar words are intended to identify forward-looking statements. It is important to note that the company's actual results could differ materially from projected results due to the risk factors described in Item 1A. Risk Factors in the company's "Annual Report on Form 10-K" for the year ended December 31, 2005.
Midwest Airlines
