LONDON, October 4 /PRNewswire/ -- Frost & Sullivan confers the 2006 Product Quality Leadership Award onMascot for its consistently high standards of innovation and design in theWestern European workwear market.
"By constantly re-evaluating end-user needs and translating them intofunctional and fashionable workwear, the company has succeeded in stayingahead of competition and has earned a reputation for general blue workwearthat is unrivalled," notes Frost & Sullivan Research Analyst Ms. PaulaConnor.
The company's rigorous product testing ensures that its products are ofthe highest quality, thus guaranteeing customer satisfaction. Each item ofMascot workwear is put through a stringent testing regime, where fabrics aresubjected to tests related to colour fastness, pilling, durability andshrinkage. In addition, sewn garments are tested for seam strength, tensilestrength and wearability.
Mascot has also adopted the 'test team' concept, wherein workwearend users from different professions are recruited to trial new product linesand offer feedback that can help determine the life time, function andcomfort of the garments.
Besides its approach towards testing materials, added functionalitytransforms the garments from basic workwear to high performanceworking clothing. "Features such as triple seams and fabrics such as Corduraprovide increased garment lifetime and therefore, durability in workwear,"remarks Ms. Connor. "While the products are high-end, the company's rigoroustesting, design and material choice combine to offer an ideal piece ofworkwear for the end user."
Yet another ground-breaking innovation has been the introduction ofKevlar kneepads in the hardwear line. In addition, the introduction of its'Young' range of workwear designed to be more appealing to younger tradesmen,has proved to be an incredible success due to its high degree ofapplicability within the general workwear market. Although Mascot has notbeen the only workwear company to market this fusion of workwear and fashionwear, it has been particularly successful in its styling and design.
The company has also expanded its customer base into several workwearmarkets in Western Europe and its more notable customers include Siemens andP & O. It offers noteworthy customer support through its network ofdistributors throughout the west of Europe.
As licensed Mascot dealers, these distributors can organise thepersonalisation of any garment and also arrange to make changes to thecolours. This is proving to be very popular due to the fact that those whowear general workwear on a daily basis often have their own personalpreferences.
Frost & Sullivan bestows the Product Quality Leadership Award to thecompany that has demonstrated superior quality over its competitors inproduct manufacturing. The recipient company successfully understands thatproduct quality is an essential element for satisfying customers, increasingrepeat buying behaviour, and assuring long-term market survival.
Frost & Sullivan Best Practices Awards recognise companies in a varietyof regional and global markets for demonstrating outstanding achievement andsuperior performance in areas such as leadership, technological innovation,customer service, and strategic product development. Industry analystscompare market participants and measure performance through in-depthinterviews, analysis, and extensive secondary research in order to identifybest practices in the industry.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partneringwith clients to support the development of innovative strategies for morethan 40 years. The company's industry expertise integrates growth consulting,growth partnership services and corporate management training to identify anddevelop opportunities. Frost & Sullivan serves an extensive clientele thatincludes Global 1000 companies, emerging companies, and the investmentcommunity, by providing comprehensive industry coverage that reflects aunique global perspective and combines ongoing analysis of markets,technologies, econometrics, and demographics. For more information, visitwww.frost.com
Mascot International A/S is a Danish family-owned company that develops,manufactures and distributes high quality workwear and footwear for trade andindustry. In recent years, the company has experienced rapid growth in aswell turnover as earnings. Mascot has 230 employees in Europe, and approx.2500 production employees in the Far East. Mascot is the market leader inworkwear in Denmark and is among the largest brands in Europe. For moreinformation, visit www.mascot.dk
Contact Frost & Sullivan: Ciara Connolly, Events & PromotionsExecutive EMEA, Tel. +44-207-915-7868, ciara.connolly@frost.com
Contact Mascot: Dorthe Borup Pedersen, Marketing CoordinatorUK/IE, Tel. +45-87-24-47-98, dbp@mascot.dk
Frost & Sullivan
Contact Frost & Sullivan: Ciara Connolly, Events & Promotions Executive EMEA, Tel. +44-207-915-7868, ciara.connolly@frost.com. Contact Mascot: Dorthe Borup Pedersen, Marketing Coordinator UK/IE, Tel. +45-87-24-47-98, dbp@mascot.dk
