LOS ANGELES, Jan. 26 /PRNewswire/ -- The Neutrogena Helioplex Sun Studio has been a hot spot on Main St. during the Sundance Film Festival, where celebrities have been creating original, signed artwork depicting the sun that will be auctioned off on beginning January 26 -- all proceeds to benefit American Cancer Society Skin Cancer Research.
Embarking on their third year together, Neutrogena and American Cancer Society have established a strategic alliance to decrease the incidence of skin cancer and help save lives through numerous educational programs.
Jam packed with celebrities all weekend, the Neutrogena Helioplex Sun Studio was created to feature the company's groundbreaking sun protection technology called Helioplex, which is available in many Neutrogena sunblocks. The new cutting-edge complex was specifically engineered to deliver very high, very broad and photostable UV sun protection.
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