SAN DIEGO, Jan. 7 /PRNewswire-FirstCall/ -- MediaFLO(TM) USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated , and MTV Networks, a unit of Viacom
The relationship will bring consumers access to audience favorites including reality, entertainment and children's programming. MTV content includes the popular reality drama "The Real World;" Nickelodeon offers the pop culture phenomenon "SpongeBob SquarePants;" and COMEDY CENTRAL brings the Peabody and Emmy award-winning "The Daily Show with Jon Stewart."
"Our audiences are the 'mobile generation,' and we have built brands that are vibrant and accessible on every platform to connect with them wherever they are, in the most engaging way possible," said Judy McGrath, chairman and CEO, MTV Networks. "Our deal with MediaFLO USA enables MTV Networks to provide audiences with a rich new experience and strengthens our position on the forefront of mobile entertainment in the U.S."
"This partnership with MTV Networks is a powerful validation of the mobile multimedia opportunity in the United States, and it underscores the ability of MediaFLO USA to secure the very best content from the world's leading entertainment companies," said Paul Jacobs, chief executive officer, QUALCOMM.
"Our mobile video business continues to grow rapidly as we add more channels, more content and more distribution around the world," said Nicole Browning, president, affiliate sales and marketing, MTV Networks. "We are thrilled to be partnering with MediaFLO USA and leveraging their innovative service to increase the breadth of our wireless footprint and the depth of our audience connections."
"With must-see content from companies like MTV Networks soon to be available in the first TV-quality mobile media environment, MediaFLO USA is creating a new, additional avenue for audiences to connect with their favorite brands and programming," said Gina Lombardi, president of MediaFLO USA. "Our market research and consumer trials confirm that wireless subscribers expect exciting, high-quality entertainment and viewing experiences on their handsets, and MTV Networks provides the content that is at the top of their list."
Guided by extensive primary research and consumer trials, MediaFLO USA intends to secure familiar, premium brands from many of the world's leading media companies and leverage its nationwide multicast network to deliver full-length, TV-quality programming to mobile phones. The agreement with MTV Networks brings an engaging portfolio of youth- and young adult-oriented programming to MediaFLO USA's mobile entertainment service. MTV is the World's Most Valuable Pure Media Brand for the 7th year in a row, according to the Interbrand/Business Week 2006 survey, "The World's Most Valuable Brands;" Nickelodeon has remained the No. 1 rated basic cable network for more than 11 years, according to Nielsen; and COMEDY CENTRAL is television's only all-comedy network and is the No. 1 basic cable network in primetime among men ages 18-24 for the third straight year, also according to Nielsen.
According to MTVN Global Research, MTV Networks is the world's leading provider of wireless video programming. In the United States alone, MTVN publishes more than 600 clips and 30 hours of video across all the major wireless carriers.
About MTV Networks and Viacom
About MediaFLO USA Inc.
MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which MTV Networks programming is integrated into the MediaFLO USA service package, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.
MediaFLO USA Inc.
