LONDON, November 27 /PRNewswire/ --
- Don't Shop Direct: Shop With a Conscience and Give to UK CharitiesWithout Extra Cost
From today shoppers can give to UK charities while they spend withhundreds of brands - yet the prices they pay will not change.www.retail-charity.com is an online shopping mall which turns the traditionalconcept on its head by donating 50% of its revenues to UK charities.
When shoppers visit www.retail-charity.com they will find their favouritebrands, including Hamleys, Marks & Spencer, Amazon, Boots, iTunes, Halfords,John Lewis, Tesco and eBay. Before shopping, they will be asked to registertheir name and the category of charity they wish to support - includingchildren, animal, disability, homeless or a range of others.
It is estimated that online spending in the UK in 2007 will reach GBP10billion, and that may be a conservative estimate. By shopping viawww.retail-charity.com consumers can make sure a percentage goes to excellentcauses.
It costs nothing extra to start shopping via www.retail-charity.com, buthundreds of worthwhile charities will benefit, including smaller charities aswell as big names such as Mencap, the National Autistic Society, the RNLI andthe RSPCA. All charities have been verified with the UK Charities Commission.
When shoppers click onto any store it opens in a new window, so whenthey have finished with one retailer, they can close it and return to the mainsite to continue shopping and giving. At the bottom of each retailer screen ared bar will tell the shopper how much their shopping is worth to theirchosen charities.
Shopping portal, search engine and virtual mall organisers traditionallymake money from their retail partners based on how many visitors they directto the retailer's site. With www.retail-charity.com the retail partners havestill agreed to pay a fee per visitor, or a certain percentage of sales - butin this case, a full half of the revenue (not just the profit) will godirectly to the charity category that the shopper has chosen.
www.retail-charity.com and its brand partners have made a seriouscommitment to UK charities. Together they make a request to consumers not toshop direct - but to shop via www.retail-charity.com and really make adifference this Christmas.
Media Contacts: Claire Cranton - Potion PR & Marketing claire@potionpr.com Tel: +44-(0)1753-498-537 Sue Rizzello - Potion PR & Marketing sue@potionpr.com Tel: +44-(0)1753-498-538
www.retail-charity.com
Media Contacts: Claire Cranton - Potion PR & Marketing, claire@potionpr.com, Tel: +44-(0)1753-498-537, Sue Rizzello - Potion PR & Marketing, sue@potionpr.com, Tel: +44-(0)1753-498-538
