SAN FRANCISCO, Dec. 13 /PRNewswire/ -- Thanks to the advent of the Internet the phrase "mommy track" is taking on a whole new meaning. Mothers who left traditional 9-to-5 jobs in the corporate world are now launching their own businesses -- many of them online businesses -- in record numbers. The recently launched http://www.mommyempire.com/ website is designed as a comprehensive resource for these women, often referred to as mompreneurs or WAHMs (work-at-home-moms).
Lisa Paredes is the perfect role model for these enterprising women. She is the brains behind MommyEmpire.com. And she is a single, full-time, work- at-home mother with two children, ages 11 and 3.
"There are numerous stay-at-home moms out there who are eager to start their own online business," said Paredes. "They just don't know where to begin."
That's where MommyEmpire.com comes in. Its new members' area (with free registration) offers video tutorials, downloadable lists and guides, business website templates and web tools. Video tutorial topics range from setting up an online pay-per-click ad campaign to building a website. Business web templates range from virtual assistant to wedding planner. MommyEmpire.com also just released a free outsourcing guide -- http://www.mommyempire.com/outsourcing.pdf -- a 54-page guide chock-full of information on topics ranging from tax forms to software.
"One of the most liberating discoveries I made," said Paredes, "is that to run my business successfully, I don't have to do it all myself. The most successful moms out there are those who know what aspects of their business to outsource."
Much of the information on the site is free. "What makes us unique compared to similar sites," said Paredes, "is we don't sell anything in our newsletters. Our main focus is to provide quality home/Internet business resources."
Dozens of documents on business concepts -- from photography to feng shui -- are available free to site visitors. The site will focus more on giving away free valuable information rather then selling it, said Paredes, adding, "I wouldn't have it any other way."
The site does, however, sell its more detailed business guides. "The beauty of many of our business ideas," Paredes said, "is that they don't require a lot of money to start up. A lot of our business ideas are service- oriented, so there is little or no overhead.
"I'm realizing my dream of running a business," said Paredes. "My site is designed as road map to a new future for other moms who can drive off happily to their success. I hope that, with MommyEmpire.com, I'll be able to help them fulfill their own dreams."
Mommy Empire, owned and managed by MadLabMarketing, LLC, unofficially hit the web in October 2006. The site soon will feature contributing bloggers, more free video tutorials and downloadable guides, and an interactive community board for members.
Contact:
Lisa Paredes
Mommy Empire
PO Box 7775
San Francisco, CA 94120-7775
619-292-2958
momempire@gmail.com
http://www.mommyempire.com/
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Mommy Empire
