PASADENA, Calif., Nov. 28 /PRNewswire/ -- 42 Entertainment (http://www.42entertainment.com/), the interactive content and immersive marketing company known as creators of the Alternate Reality Gaming (ARG) genre, today announces two executive-level promotions, as well as an upgraded corporate headquarters in Pasadena, California.
In response to the company's growth, Joe DiNunzio, Chairman and CEO, and Jordan Weisman, Chief Creative Advisor, announced the following promotions:
-- Susan Bonds becomes President, 42 Entertainment; previously she was
Chief Production Officer, Executive Producer.
-- Alex Lieu becomes Chief Creative Officer, 42 Entertainment; previously
he was VP, Creative Development.
DiNunzio said, "We are incredibly excited about the pace at which 42 has been expanding and the leadership team in place to drive the company forward."
Concurrently, Weisman, whose brainchild (The Beast) is known as the world's first alternate reality game, will spin off a new company called Smith & Tinker to develop transmedia connected toys and entertainment, some of which are based upon intellectual property created by 42 Entertainment.
In the same series of moves, Elan Lee, Sean Stewart and Jim Stewartson step down from 42 Entertainment.
42 Entertainment: The Wizards Behind the Curtain
42 Entertainment is well-known for creating and designing immersive marketing campaigns, global online and offline puzzles, and alternate reality games that have helped clients bring their brands to consumers through entertainment-based experiences.
Most recently, Bonds and Lieu were the driving force behind the experience that launched Nine Inch Nails' "Year Zero" album; and the world's largest puzzle game for the launch of Window's Vista operating system. Current 42 projects in production include campaigns for television, motion picture, game, and automotive partners.
The 42 Entertainment team was also responsible for pioneering the ARG space with such well-known experiences as The Beast and ilovebees.
Weisman said, "The pioneering work that 42 has done over the last four years shows the power of weaving together myriad forms of communications and entertainment into a single compelling immersive experience."
About 42
42 Entertainment (http://www.42entertainment.com/) is the market leader at inventing, creating, and producing some of the world's best immersive, participatory, and cross-platform entertainment experiences. Based in Pasadena, California, 42 Entertainment comprises influencers from entertainment, marketing, music, gaming and the arts. The company is best known for its genre-creating ARGs, The Beast and ilovebees, as well as recent global puzzle games to launch Microsoft's Vista operating system and the Nine Inch Nails "Year Zero" album.
42 Entertainment
