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ThisNext.com Power-Users Are Virtual Personal Shoppers

Posted : Wed, 14 Nov 2007 15:41:58 GMT
Author : ThisNext
Category : Press Release
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LOS ANGELES, Nov. 14  /PRNewswire/ -- Is your holiday gift hunt more Nightmare Before Christmas than visions of sugarplums? Santa's little helpers aren't coming to your rescue, but ThisNext.com and it's army of mavens and shopping experts will brighten your holiday season by helping you find the perfect gift. ThisNext is the ultimate product catalogue because it is composed purely of people-powered recommendations. Our active and growing community has personally added hundreds of thousands of products that rank the best of the best across all personal interest categories. Contributors include prolific ThisNext.com power users (also knows as Mavens) who have personally selected and added hundreds of products themselves.
"No one has time to waste scrolling through pages of search results on Google or e-tail sites, especially when you have no idea what you are looking for," says Gordon Gould, ThisNext CEO and cofounder. "ThisNext makes it easy to discover the right gift. It's filled with product picks lovingly added by people who have similar interests to those you are buying for. It's the ultimate idea generator for the holidays."
Know an outdoor-sports enthusiast? ThisNext's "Climbing" category is full of recommendations like AkaFotoBoy's recommendation of Marmot's Sawtooth Sleeping Bag. "A great all-around bag," he says. "It packs well and keeps me warm during those cold Bishop nights during the winter. It is also fairly inexpensive ($200). It will definitely be with you for quite a while."
Need gifts for the youngsters? Member, Simla, an event planner specializing in kid's parties, has some great recommendations. For example, she loves Wovenplay's Cowboy Costume. "Through fantasy and creativity, children compose, dream up and happen upon endless voyages," Simla says. "Wovenplay has redefined children's dress-up and the long-lost art of imaginative play. Their play clothes are saturated with color and texture, use natural and organic fabrics, incorporate artistic detailing and, most important, are fitted for free movement."
A brilliant stocking stuffer for a pet lover-or a thank-you for your dog walker-is a PupLight. ThisNext member, Snowflake, who ranks #1 in pets on ThisNext says it, "makes your dog visible a quarter-mile away. Perfect for late-night walks."
Dreaming of a green Christmas or know someone who is? Try ThisNext's eco-friendly holiday gift guide category. Whether it's an affordable, brightly colored set of EnviroSax Reusable Grocery Bags or a luxe, black Enertia Electric Motorcycle, recommendations from ThisNext users offer suggestions that keep the sustainable living in mind.
Find something you like for yourself or want to be able to remind yourself of that cool gift for your Uncle? Simply hit "Wish List" on any product recommendation page and ThisNext will automatically create an ongoing record of all the items you covet.
About ThisNext
ThisNext (http://www.thisnext.com/) is an online media and social-shopping company where people recommend their favorite products for others to discover and purchase online. We are bridging the continents of offline media, brand advertising and e-commerce by building a media platform that supports the marketing lifecycle -- awareness, consideration, trial and consumption. We blend two powerful elements of real-world shopping otherwise lost for online consumers: word-of-mouth recommendations from trusted sources and the ability to browse products in the way that naturally leads to discovery. ThisNext also features a suite of distribution tools for bloggers, online communities and commerce sites. ThisNext launched in August, 2006, and is a venture-funded Web 2.0 company based in Santa Monica, California.
ThisNext

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Article : ThisNext.com Power-Users Are Virtual Personal Shoppers
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