SAN FRANCISCO, CA -- 11/14/07 --
EzRez Software, Inc., a provider of
online travel packaging and merchandising solutions, today announced it
partnered with Virgin America, the next generation low fare airline, to
create a branded microsite --
www.vxvacations.com -- promoting travel
packages for each of the newly-launched airline's North American flights.
Through its White Label Plus travel service, EzRez built branded sites
focused on each specific Virgin America route to deliver consumers the best
deals, and targeted access to relevant flights, hotels and vacation
packages.
"We selected EzRez to build our microsites, providing a more focused,
convenient user experience for our travelers," said Brian Clark, Vice
President of Sales and Planning for Virgin America. "With the new sites,
travelers will be able to quickly find all the travel components they need
on a specific route. EzRez made this easy to accomplish, by quickly
providing the needed booking and packaging technology, all customized to
the Virgin America brand experience."
Working closely with Virgin America, EzRez developed the custom sites to
provide Virgin America customers with access to a complete range of travel
components, expanding beyond flights to include hotel, car rental, vacation
activities, trip insurance and more. The microsites, utilizing EzRez
"plug-and-play" technology, will seamlessly interface with Virgin America's
existing systems and back-end components and will help the airline increase
revenue, streamline multiple component bookings, and maximize customer
satisfaction.
"Our Web-based solution allows any company to customize and create a
branded online travel experience for their geographic, destination or other
target customer segment," said John Swanciger, Senior Vice President of
Marketing and Business Development for EzRez. "Our White Label Plus model,
unique technology and extensive partner network allows EzRez to provide a
world class, online travel experience that is customizable and scalable in
a way no other travel system has been before."
About EzRez Software, Inc.
Founded in 2003, EzRez Software, Inc. is a software company that helps any
business enhance its Web presence with intelligent and easy packaging and
selling of air, hotel, rental car, vacation activities, and other related
travel components for customers to purchase online or through a travel
agent. In addition to packaging and merchandising solutions, EzRez offers
the needed inventory through direct access to its vast network of
travel-related services and distributors, helping to broaden offerings and
lower distribution costs while increasing efficiency. More information is
found at www.ezrez.com.
About Virgin America
As San Francisco's hometown airline, Virgin America will serve as many as
10 cities within its first year of operation, and up to 30 cities within
five years. Virgin America's brand-new planes offer guests interactive
in-flight entertainment systems, plugs for laptops and other portable
electronic devices, the ability to order food or chat with other guests
from their own video-screen and a host of other features aimed at bringing
a little fun back to flying. www.virginamerica.com.
Media Contact:
Amanda Foley
amanda@duopr.com
or
Regan O'Leary
regan@duopr.com
Duo PR for EzRez
206-706-0508
