DETROIT, Nov. 13 /PRNewswire/ -- Gas Station TV (http://www.gstv.com/), a leader in digital out-of-home media, is expanding its viewing experience beyond the pump by moving inside the convenience store. GSTV will launch an in-store pilot at select Sunoco stations to provide a fully integrated, engaging media destination to reach consumers on the go.
"GSTV has enhanced our business in the forecourt and we are excited to be the first retailer to launch this in-store program with them in an effort to continue driving sales and building customer loyalty," said Chris Buitron, Brand Manager of Sunoco. "Our focus is on creating a balanced, engaging experience for customers both inside and outside our stores."
GSTV's large-format LCD panels are positioned in high-traffic areas inside the convenience store and feature GSTV's well-balanced mix of news and entertainment from ABC television, sports highlights from ESPN, AccuWeather forecasts, brand advertising and c-store product promotions.
"From the forecourt to the c-store, GSTV provides a complete, dynamic media solution for engaging mobile consumers and driving c-store revenue," said David Leider, Gas Station TV CEO. "We are transforming the gas station environment by making it a true destination for consumers who look to alternative media sources for their news and information, as well as marketers who aim to connect with this important audience."
GSTV currently reaches more than 40 million viewers a month across 300 cities with major retail partners like Sunoco. Since its launch in 2006, GSTV has exhibited monumental growth with 5,000 screens throughout the nation including major media markets such as New York, Chicago, Los Angeles, Philadelphia, Dallas, Houston, Atlanta, Detroit, Tampa and others.
About Gas Station TV
Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 1/2 minutes during their pump transactions with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with select news and entertainment content from the ABC Television Network, sports from ESPN, as well as local weather to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day. GSTV is currently on over 5,000 screens in 300 cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, Atlanta, Dallas, Houston, Detroit and Tampa at select Chevron, Conoco-Philips, Citgo, Exxon-Mobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations. Gas Station TV will be on over 12,000+ screens at leading gas retailers in the Top 15 DMAs in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit http://www.gstv.com/ for more information.
About Sunoco, Inc
Sunoco, Inc. headquartered in Philadelphia, PA, is a leading manufacturer and marketer of petroleum and petrochemical products. With 910 thousand barrels per day of refining capacity, nearly 4,700 retail sites selling gasoline and convenience items, approximately 5,500 miles of crude oil and refined product owned and operated pipelines and 38 product terminals, Sunoco is one of the largest independent refiner-marketers in the United States. Sunoco is a significant manufacturer of petrochemicals with annual sales of approximately five billion pounds, largely chemical intermediates used to make fibers, plastics, film and resins. Utilizing a unique, patented technology, Sunoco's cokemaking facilities in the United States have the capacity to manufacture over 2.5 million tons annually of high-quality metallurgical-grade coke for use in the steel industry. Sunoco also is the operator of a 1.7 million tons-per-year cokemaking facility in Vitoria, Brazil where Sunoco has a one percent minority interest. For additional information, visit Sunoco's Web site at http://www.sunocoinc.com/.
Gas Station TV
