SEATTLE, WA -- 11/12/07 --
In a patent infringement lawsuit filed by
Telephia, now called Nielsen Mobile, the court has ruled that M:Metrics
does not infringe Telephia's patent. In awarding M:Metrics' petition for
partial summary judgment, the court ruled that Telephia's claims "have been
proven by M:Metrics to be either factually baseless or so highly attenuated
that they fail to raise any issue of material fact."
"All along this was a meritless suit, and I am pleased that the court
concurs," said Will Hodgman, CEO, M:Metrics. "I am thrilled that the
company has managed to remain undistracted by this nuisance suit, and has
built the best mobile media measurement service in the world."
MeterDirect, the first syndicated mobile audience measurement service using
metering technology, was launched in March of this year.
In June 2006, Telephia sued M:Metrics, alleging that M:Metrics' M:Meter
platform infringed on Telephia's '011 patent entitled "System and Method
for Measuring Wireless Device and Usage Performance Metrics." Undeterred by
the lawsuit, M:Metrics has continued to build out its M:Meter platform,
doubling its panel size in the United States and the United Kingdom, as
well as expanding the breadth of platform support. MeterDirect, the first
syndicated mobile audience measurement service using metering technology,
was launched in March of this year.
With nearly 200 clients, including all leading mobile operators, device
makers, mobile content providers and technology companies, M:Metrics
applies trusted media measurement methodologies to assess the audience for
mobile content and applications. As the world's most authoritative mobile
media measurement firm, M:Metrics delivers the most accurate mobile market
metrics through the largest monthly survey of mobile subscribers across the
U.S., U.K., Germany, France, Italy and Spain, and proprietary data
collection methodologies.
About M:Metrics
M:Metrics is the mobile media authority. As the only research firm to
measure the audience for mobile media, M:Metrics provides the most accurate
metrics on actual mobile content consumption by applying trusted media
measurement methodologies to the mobile market. M:Metrics' monthly
syndicated data service gives clients the critical insights and
intelligence required to inform smart business strategies and the
competitive benchmarks needed to evaluate the performance of competitors
and partners. M:Metrics is a private, venture-funded corporation
headquartered in Seattle, with offices in San Francisco and London.
Contact:
Jaimee Minney
M:Metrics
+1 206.390.6637 (mobile)
+1 206.757.1360 (office)
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