NEW YORK and REDWOOD CITY, Calif., Nov. 8 /PRNewswire/ -- edun LIVE (http://www.edun-live.com/), the ethical t-shirt brand, which is part of the company EDUN (http://www.edunonline.com/) today announced a strategic partnership with Zazzle (http://www.zazzle.com/), the only on-demand retail platform to offer over 3 billion retail quality, one-of-a-kind products shipped in 24 hours. The deal empowers users to have a socially conscious voice and help raise awareness, as well as support impoverished regions of Africa through pre-made and customizable edun LIVE products available through Zazzle's custom on-demand retail platform.
In 2005, EDUN, the socially conscious fashion brand created by Ali Hewson and Bono launched the edun LIVE brand of blank t-shirts. The aim of edun LIVE is to drive sustainable employment in to sub-Saharan Africa through high- volume sales of blank t-shirts to the merchandising and promotional products industries.
The deal marks the first time edun LIVE will enable customization of its blank tees by consumers and further extends the company's distribution reach online through Zazzle's retail platform. The edun LIVE gallery on Zazzle will have a variety of graphical images, photographs, and other design content, giving users the ability to purchase existing designs from the Zazzle marketplace. Users will also be able to create, purchase, and even sell their own custom designs on edun LIVE blank tees, further extending the breadth and depth of customizable retail quality products Zazzle offers on-demand.
"We are excited to work with edun LIVE and combine EDUN's sustainable sourcing ethics with Zazzle's platform," said James Heckman, chief strategy office, Zazzle. "It is our hope to raise awareness of the benefits that the edun LIVE brand brings to those in need, as well as empower Zazzle users to have not just a voice, but a social voice, through self expression."
"Every step of the supply chain at edun LIVE goes back to the people working on the product in sub-Saharan Africa, said EDUN CEO Christian Kemp- Griffin. "Zazzle's revolutionary on-demand platform further empowers these people to have additional income resources and ultimately achieve a better quality of life. At the same time, we are challenging those more fortunate to have a voice and help make a difference."
All edun LIVE product available for sale or customization will be viewable through Zazzle's innovative Model Realviews technology, with the product being displayed in full 3D images and on Ford Models. edun LIVE is the first implementation of this recently announced Zazzle feature and deal with Ford Models.
About Zazzle
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products shipped within 24 hours. Offering the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making them available for purchase and customization by consumers. Through Zazzle's innovative on- demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. Launched in 2005 and is based in Redwood City. For more information, http://www.zazzle.com/.
About edun LIVE
In 2005, EDUN (http://www.edunonline.com/), the socially conscious fashion brand created by Ali Hewson and Bono launched the edun LIVE (http://www.edun-live.com/) brand of blank t-shirts. The aim of edun LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries.
edun LIVE is 100% grow-to-sew African, meaning that from the cotton sourced, through the spinning and knitting, all the way to the final logo print on the inside of every shirt, those who work along the full value chain in sub-Saharan Africa benefit.
Press Contacts
Karen DeMarco Amber Harrison Bridget Russo
Zazzle Zazzle EDUN
310-779-9055 650-261-3305 646-827-7563
Karen@zazzle.com Amber@zazzle.com Bridget@edun.ie
edun LIVE
