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Esurance ICER AIR 2007 -- Over Thirty Thousand Fans Descend Upon AT&T Park for One Unforgettable Day

SAN FRANCISCO, CA -- 11/04/07 -- 
 ICER is pleased to announce the success
of the third annual Esurance ICER AIR event. Building on the popularity of
the inaugural event on San Francisco's famed Fillmore Street hill, skiers
and snowboarders once agai..
Posted : Sun, 04 Nov 2007 05:01:01 GMT
Author : ICER AIR
Category : Press Release
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SAN FRANCISCO, CA -- 11/04/07 -- ICER is pleased to announce the success of the third annual Esurance ICER AIR event. Building on the popularity of the inaugural event on San Francisco's famed Fillmore Street hill, skiers and snowboarders once again took on another one of San Francisco's iconic locations, AT&T Park. Esurance ICER AIR 2007, the first big-air ski and snowboard event held in a stadium in the United States, drew 33,000 spectators over two days for a flawless, warm, fun-filled day of snow, music and big-air.

"Every year Esurance ICER Air evolves," said ICER Founder, Glen Griffin. "We brought in some of the best ski and snowboard talent from around the world -- and this year we added an action sports village adjacent to AT&T Park -- with the best athletes from FMX, BMX and Skate. Whether they were in the village or on the field at AT&T Park, more than 30,000 fans saw everything from FMX dare devils soaring through the air to world-class skiers and snowboarders throwing tricks through the ballpark's centerfield, where homeruns are much more common."

Olympic medalists and X Games ski and snowboard champions competed on a 100-foot high jump that extended from the top of AT&T Park's scoreboard to second base. The ski and snowboard jump was covered with over 200 tons of man-made snow that withstood unseasonably warm temperatures in the mid-70's. The skiers and snowboarders wowed the crowed with gravity defying aerial maneuvers against the backdrop of the Bay Bridge and San Francisco skyline on a crystal clear day. Jon Olsson claimed the big-air ski title with his signature, and crowd pleasing, kangaroo flip. Simon Dumont slid into a close a second with a huge corked 1080; Sammy Carlson finished third with a sick switch 10.

In the snowboarding competition, Travis Rice reclaimed his champion 2006 title, taking first with a near perfect double corked 10. Tim Humphreys finished in second with a switch frontside 9 and Chas Guldemond took third with a back side 1080.

The day also featured headliner bands Talib Kweli and Mos Def. 1998 Olympic Gold Medalist Jonny Moseley hosted the event and thrilled the crowd with multiple jumps including the old school, berumuda shorts iron cross cossack back scratcher.

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Contact:
Sian Parry
Glodow Nead Communications
(415) 394-6500
(415) 215-7303, cell


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Article : Esurance ICER AIR 2007 -- Over Thirty Thousand Fans Descend Upon AT&T Park for One Unforgettable Day
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