CHELTENHAM, England, October 11 /PRNewswire/ -- The 2005 market of non person-to-person text-messaging was worth betweenGBP450 and GBP600 million, and is set to accelerate, according to awhite paper released by leading mobile messaging company, DynmarkInternational.
According to Less talk, more action - a Dynmark review of the non-voicemobile sector, business use of SMS text-messaging will emerge as a billionpound market sector in the UK.
Turnover figures, substantial investment and numerous analyst projectionsare serving to confound sceptics. Widespread embracing of mobile messagingtechnology by the UK's SME community was recently reported by the Mobile DataAssociation, but the continued use of SMS text-messaging in businesscommunication is set for growth on a much broader scale.
Especially as mobile and SMS becomes a more acceptable form of businesscommunication in America.
The United States' Cellular Telecommunications Industry Association(CTIA) confirms that SMS text messages are growing in popularity, with 48.7billion SMS messages sent in the second half of 2005 - up 50% on the sixmonths before that. The CTIA claims that around 40% of US cellular customersnow use text messaging, still well behind the penetration levels of over 60%found in Europe.
Once US penetration levels match Western European rates, currentlyfragmented American operator systems have achieved a degree of uniformity andthe proportionate population of mobile phones to people is equalled, it isplausible to speculate on an American market size of around US$4 billion forbusiness use of text-messages.
Such projections indicate that once established, SMS will remain thebusiness communication medium of choice for the foreseeable future, fendingoff competition from more cosmetically glamorous mobile messaging media.
To download the full report, visit www.dynmark.com
Notes to Editors
1) Dynmark International Limited is the UK's leading mobilemessaging applications developer and provider of bulk SMS text messagingand mobile data solutions. Dynmark's range of products include e-txt(TM)message manager, winner of the New Product Award at the DMBusiness/International Direct Marketing Fair (IDMF).
2) e-txt(TM)(e-text) is a powerful bulk SMS text messagemanagement and distribution system which resembles popular emailapplications. But unlike email, it allows PC users to send and receivebulk SMS text messages, publish mobile internet sites and set-up email,amongst other functionality.
www.dynmark.com
www.e-txt.co.uk
Dynmark International Ltd
Further information: Mark Hawkins, Dynmark International Limited, Tel: +44-1242-257955, Mark@dynmark.com
