SILVER SPRING, MD -- 10/16/07 --
AIIM -
The Enterprise Content Management Association announces the release of its
new Market IQ study
"Content Security: At the Fulcrum of
Innovation and Risk." The study of 600 end users, performed by the new
AIIM Market
Intelligence division, and sponsored by Certeon, EMC, Liquid Machines,
Surety and Xerox Global Services, found that a majority of organizations
have either begun or are in the throes of establishing a content security
strategy, but that vision suffers from lack of awareness and outdated
perspectives.
"The securing of online content is clearly on the minds of virtually every
organization," states AIIM Vice President Carl Frappaolo.
"65% of the 600 companies surveyed were involved to one degree or another
with a content management strategy deployment. But this study also found
that the design and deployment of these systems suffers greatly from a lack
of education, vision and awareness of the
state-of-the-art."
According to Frappaolo, "The good news is organizations position content
security not just as a way to lock-down content, but to enable secure, low
risk collaboration. 49% of the organizations surveyed indicated that their
approach to security is a blend between."
Question: Is the content security strategy of your organization
driven more by a desire to lock down content or to enable
secure collaboration?
Results:
Exclusively to lock down content - 7%
Predominately to lock down content - 26%
It is a balanced approach - 49%
Predominately to enable secure collaboration - 14%
Exclusively to enable secure collaboration - 3%
"The bad news," continues Frappaolo, "is that most organizations are still
unfamiliar with leading edge deployment strategies and technologies that
enable such a deployment. They are mired in IT-driven strategies, as
opposed business-driven strategies, and limit their deployments to
traditional technology approaches."
To download the Full Study, go to
http://www.aiim.org/article-industrywatch.asp?ID=33810
Survey findings will be discussed in a special AIIM webinar on Thursday,
November 1 at 2:00 PM Eastern Time hosted by the authors of the report.
Registration is free at http://www.aiim.org/webinar-events.asp?ID=4091
Key Findings:
-- When asked to identify the departments whose content is targeted for
an enterprise content security strategy, 69% indicated all departments.
This is an enterprise-wide issue.
-- The majority (69%) of respondents stated that their respective
organization does not have a clear appreciation for the potential risk
unsecured content represents.
-- 37% of surveyed organizations still rely on firewall level security,
another 21% rely on manual approaches to monitoring inappropriate access to
content.
-- 43% indicated that they simply do not know if enterprise content has
been inappropriately used/shared in the last 2 years.
There is a high level of ignorance concerning the degree to which content
is vulnerable and the resulting damage that can occur should it be handled
inappropriately. The state of the content security market is best
summarized through analysis of the responses received to the question, "Is
content security included in your corporate governance model?" The
greatest single response, (41%) was, "No, we do not have a corporate
governance model." This is indicative of the great need for education and
raising the level of awareness with regards to content security in today's
market.
According to Dan
Keldsen, report co-author and AIIM Market Intelligence Director, "Many
component technologies are available today with which to construct
sophisticated, flexible and powerful enterprise content security models.
Unfortunately, most organizations are only leveraging traditional tools
such as records management, document management and user authentication.
This is predominantly due to a lack of awareness of complementary
technologies such as digital rights management and trusted timestamps.
Until these technologies are embraced, organizations will find their
electronic content is not beyond repudiation in a court of law, and are
limited to very simple business models."
About the Survey
This AIIM Market IQ was conducted during September 2007, and was
administered through an online survey instrument, zoomerang.com. A total
of 600 end users participated in the survey.
Nearly one third of the participants in the survey (38%) were from large
organizations (more than 1,000 employees). Mid-sized organizations
(defined as those with between 100 and 1,000 employees) comprised 20% of
the survey participants, the remaining 42% from small (defined as less than
100 employees) organizations. 86% of the respondents were from the U.S.
The remainder of the survey group was evenly distributed across Canada,
Europe and the Asia Pacific.
There was a wide distribution in vertical industries represented by the
survey participants, with the largest participation from legal (18%);
followed closely by healthcare (15%), professional services (8%);
government (8%); financial, (5%); and manufacturing (5%).
In terms of the job functions of the participants, there was near even
distribution across line of business managers, records managers, IT
(non-management), CxOs and executives (not CxOs).
About the Sponsors
Certeon
Certeon's S-Series Application Acceleration Appliances dramatically
accelerate all traffic, turbo-charge mission critical traffic, and uniquely
accelerate encrypted traffic over the WAN. Certeon's patent-pending
S-Series appliances with its unique Application Acceleration Blueprints are
optimized for distributed content delivery and Web-based collaboration
applications. For more information, visit www.certeon.com or call
781-425-5200.
EMC Corporation
EMC Corporation is the world's leading developer and provider of
information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create
value from their information. Information about EMC's products and services
can be found at www.EMC.com.
Liquid Machines
Liquid Machines enterprise rights management (ERM) solutions prevent the
misuse, modification, loss or theft of intellectual property and sensitive
information without inhibiting the collaborative environment. By combining
encryption with access and usage controls that are applied at the
information-level, protection is enforced at rest, in transit and during
use. More information can be found at www.liquidmachines.com.
Surety
Surety is the leading provider of data authentication services. Surety's
AbsoluteProof® enables organizations to legally defend the authenticity
of their electronic records and irrefutably prove that they existed at a
specific point in time and have never been altered, for however long the
document must be retained and wherever it may be transported. Learn more
at www.surety.com.
Xerox Global Services
Xerox Global Services manages document technology and assets in the office,
provides business process services including imaging and digital
repositories, and manages high volume print production operations. Xerox's
services professionals and document advisors provide enterprise-wide
services to help a company redefine its cost structure and achieve high
value strategic advantages. For more information visit
www.xerox.com/globalservices.
About AIIM (www.aiim.org) - The Enterprise Content Management Association
AIIM is the international authority on Enterprise Content Management (ECM)
-- the tools and technologies used to capture, manage, store, preserve, and
deliver content and documents related to organizational processes. ECM
enables four key business drivers: Continuity, Collaboration, Compliance,
and Costs.
For over 60 years, AIIM has been the leading non-profit organization
focused on helping users to understand the challenges associated with
managing documents, content, records, and business processes. Today, AIIM
is international in scope, independent, implementation-focused, and, as the
representative of the entire ECM industry -- including users, suppliers,
and the channel -- acts as the industry's intermediary.
As a neutral and unbiased source of information, AIIM serves the needs of
its members and the industry by providing educational opportunities,
professional development, reference and knowledge resources, networking
events, and industry advocacy. Visit the Taking AIIM Blog with Carl
Frappaolo at http://www.takingaiim.com/.
Contact:
Beth Mayhew
Director of Marketing
301.755.2681
Email Contact
Carl Frappaolo
Vice President, AIIM Market Intelligence
617.933.2584
Email Contact
AIIM - The ECM Association
1100 Wayne Avenue, Suite 1100
Silver Spring, MD 20910
301.587.8202
