NEW YORK, NY -- 10/15/07 --
WatchIndia today announced a strategic
partnership with Yash Raj Films (YRF), India's leading entertainment
conglomerate. Starting this month,
WatchIndia will offer Bollywood films
produced by Yash Raj Films via Pay-Per-View.
WatchIndia offers the 4 million Indian
expatriates living in the U.S. and Canada live Indian TV, top-rated
channels and free video-on-demand -- all with only an Internet connection.
"A partnership with WatchIndia
allows us to offer our top-rated films to a global audience through online
digital download," said Mr. Sanjeev Kohli, director & CEO of Yash Raj Films
Pvt. Ltd. "The growing demand for Indian films across the globe, coupled
with the emergence of new mediums to offer our movie content, makes the
digital arena one of our key focus areas for expansion in the future."
WatchIndia is starting with
pay-per-view this month; thereafter all YRF content will be available in
the Download Store in 2008. Eighteen YRF blockbusters including Dilwale
Dulhania Le Jayenge, Dhoom:2, Fanaa,
Veer-Zaara, Dil To Pagal Hai, Kabhi Kabhie, Dhoom and Ta Ra Rum Pum among
others will be available on WatchIndia starting this month.
"We are very excited to partner with Yash Raj Films to provide our users
access to premier Bollywood entertainment," said Tripti Singh, spokesperson
for WatchIndia. "WatchIndia's
extraordinary success with over one million unique visitors per month is
testament to the demand for Indian content online that offers flexibility
to enjoy wherever you are."
About WatchIndia
WatchIndia is the first site from
Live Asia TV, an innovative new Internet Television company whose goal is
to bring ethnic Asian programming to those residing in the diaspora. WatchIndia partnered with top rated
networks in India including Times NOW, Zee TV, Zoom, Zee Sports, IOL Movie
Channel, Zee Punjabi, Zee Gujurati, Zee Cinema, Aastha and now Yash Raj
Films. For more information, or a free two-day trial, visit www.WatchIndia.tv
About Yash Raj Films
Yash Raj Films (YRF) is the leading player in the Indian film industry and
the country's premier independent Studio conglomerate. The Company's core
lies in the production and distribution of some of the industry's highest
grossing films. With offices also in New York, London and Dubai, YRF
handles the global distribution of its own films as well as films of other
leading Indian producers. The Company also has its own music and home
entertainment labels, design cell and post-production facilities, internet,
digital, merchandising and marketing divisions, as well as in-house units
focused on the creation of television software, ad films, and music videos.
YRF also has its own state-of-the-art fully integrated Studio, producing an
average of 6 films a year, and thus making it an integral part of the
entertainment business in India. For more information, visit
www.yashrajfilms.com
Press Contact:
Jessica Goon
5W Public Relations
212-584-4329
jgoon@5wpr.com
