PALO ALTO, CA -- 10/01/07 --
LiveOps, the leader in distributed contact
centers, announced today that it is currently servicing four of the top
five infomercials or direct response TV spots, according to index scores
for the week ending September 21, 2007 from Infomercial Monitoring
Services, Inc. These shows include Bare Escentuals' "bareMinerals,"
America's Note Network's "Winning in the Cash Flow Business,"
BeachBody.com's "P90X," and Sylmark's "Tobi." IMS monitors over 25,000
hours of paid television programming each month.
Last year, LiveOps announced its success working with three of the top four
direct response TV spots.
LiveOps' proven success in incrementally increasing sales for direct
response advertisers is both attributed to its proprietary Software as a
Service technology as well as to its distributed, home agent model,
including:
-- Real-time Reporting - Managers can quickly sort through the most
relevant data in real-time to quickly find those customer calls that
support their business objective.
-- On-demand scalability - Via LiveOps platform, any client can ramp a
virtual contact center from 10 agents to more than 400 agents within 10
minutes. As a result, LiveOps can handle any volatility in call volume,
with only a 1.5% abandon rate.
-- Superior Quality Home Agents - LiveOps contracts with over 16,000 home
agents across the United States. Over 80% are college educated; 75% have
prior sales experience. Annual turnover among fully certified agents is
less than 10%.
-- Results Based Routing - Calls are automatically routed to the best
available agent, not the next available agent. As a result, 24% of calls
are routed to the top 10% highest performing agents.
"When people ask us if we have in-house telemarketing, I have to stop and
think. With LiveOps, it feels like we have our own telemarketing division
that's constantly helping us improve," notes Carl Daikeler, CEO of Product
Partners.
Added Maynard Webb, CEO of LiveOps, "We are thrilled to be working with
these very successful shows. It's clearly a testament to our technology as
well as the quality of our virtual community of home agents. Because of
this unique combination, no other contact centers can handle the call
volatility that goes along with the DR industry. At LiveOps, calls are
rarely, if ever dropped and calls are always routed to the best performing
agents. This has a big impact on the profitability models of our
customers."
About LiveOps, Inc.
LiveOps, Inc., the leader in distributed call center technology and
services enables businesses to deliver a high performance call center and
high quality customer contact in the most cost-effective means possible.
Its hosted call center platform instantly provides an enterprise-scale
distributed call center infrastructure, while its network of 16,000
experienced agents can quickly represent companies in an effective and
professional manner. LiveOps' solutions allow for greater flexibility,
quality, scalability, control and cost savings than traditional contact
centers and contact center technology providers. LiveOps is headquartered
in Palo Alto, California. www.liveops.com
Contact:
Elizabeth Gordon
415-595-5538
elizabeth@egordonpr.com
