SAN DIEGO and SUNNYVALE, Calif., Sept. 24 /PRNewswire/ -- Graspr (http://www.graspr.com/), the social media and learning company with the Internet's largest user-generated video showcase for instructional content, today publicly unveils the Graspr Community, an online video community that enables people to connect and share their life experiences and expertise with people who are seeking it. The company also introduces the Graspr Editor, an online video editor with an intuitive design and drag-and-drop features that enables users, even those with no experience, to easily edit their Graspr videos. Graspr's site goes live and begins its public beta tomorrow, Tuesday, September 25th.
At DEMOfall 07, the premiere launching pad for innovative and disruptive technologies, Graspr will demonstrate how it is making the world smarter by making knowledge more accessible, more affordable, and by accelerating learning. At its core are user-generated and professionally produced "how-to" videos that inform and inspire people to learn something new or sharpen existing skills. The Graspr community is built around topic-specific videos in a variety of interest categories, such as home & garden, cooking, crafts, sports and many more. Graspr currently hosts over 10,000 videos from 1,100 producers, across 15 categories and 250 sub-categories with hundreds of new videos being added daily.
Graspr aspires to become the online platform of choice for "teachers" and learners who wish to amplify their passions through collaboration, seek the experience of others, and market their know-how. The Graspr community and product have been designed to embrace users of all skill and experience levels -- from beginner to expert. Graspr helps learners advance to the next stage of development, while giving them the tools to conveniently and easily teach others who follow in their footsteps.
"Graspr is not just another video site or social networking community," says Teresa Phillips, founder and CEO, Graspr. "Graspr looks beyond book knowledge and verified experts to experiential knowledge and communities of practice that include fitness instructors, chefs and food enthusiasts, home improvement specialists and many other practitioners."
Phillips continues, "Graspr's focus is the know-how that is acquired over time through trial and error. It's how we learn 80 percent of what we know -- informally and through other people."
Chris Shipley, executive producer of DEMO conferences, adds, "Online video and social networking continue their rapid growth and are significantly altering the landscape for both consumers and businesses. Graspr provides users with a unique way to discover knowledge through others and develop new skills that they might not otherwise have the chance to personally develop. Even more significant is the potential for Graspr to revolutionalize knowledge-based services."
Graspr encompasses popular social networking features such as sharing and bookmarks, but takes it a step further with unique communication and video tools to give users an enhanced learning experience with real-time connections to others. Graspr videos, online community, and soon-to-be released video editor help bring together consumers and producers (those with video content) in an interactive and supportive learning environment. Benefits and features include:
Consumers
-- Something for everyone. Graspr delivers high quality, instructional
videos from across the Internet - all in one place. Graspr currently
hosts over 10,000 videos from 1,100 producers, across 15 categories and
250 sub-categories and is adding hundreds of new videos daily.
-- Quickly find what you are looking for. Graspr balances Search and
Browse modes within the product to equally accommodate knowledge
discovery and problem solving.
-- Find videos that match your skill level. Graspr videos are rated for
each skill level -- Beginners, Intermediate or Advanced - helping you
select the best-suited videos for your stage of learning.
-- No guesswork in what to watch next. Graspr groups interdependent
videos into Series to advance your learning in a particular topic, as
well as recommends other, relevant videos to you.
-- Get where you want to go faster. With Graspr Scenes, you can
conveniently jump to the parts within videos that interest you most.
-- Benefit from cliff notes. Take notes within videos and share them with
friends or the entire Graspr community.
-- Connect now with someone who knows. Chat in real-time with others who
share your passion and swap stories, share tips or seek advice.
-- Enrich your learning. Download learning aids such articles, recipes or
illustrations provided by the community.
Producers
-- Rise about the chaos. Graspr users are only looking for high quality,
instructional content and the teachers behind it - all the time.
-- Get smart about learners. Graspr offers tips and tools for creating
impactful "how-to" videos and offers a dashboard to keep you apprised
of usage and performance.
-- All it takes is a little know-how. Graspr's editor takes the guesswork
out of technology and instructional design, empowering you to focus on
your audience and message.
-- Make a bigger impact. With Graspr's editor, add titles and transitions
to enhance your videos and experience the difference in viewership.
-- It's all about you. Graspr's brand doesn't get in the way of your
identity. Easily add your own logo and signature to your videos.
-- Grow your audience. Graspr provides many features such as Series,
Scenes, and Attachments for you to enhance your videos and offer your
viewers a richer learning experience.
-- Connect with your fans. Communicate with your audience via chat,
messaging or discussion forums.
-- Make some money. Graspr shares advertising and premium content revenue
with its producers.
Graspr opens the door to making people with know-how the centerpiece of an interactive, positive community, while earning revenue at the same time. Graspr helps those who want to learn something new or sharpen existing skills by making knowledge more accessible, more affordable, and by accelerating the learning process. Join Graspr in sharing the wealth of knowledge to make the world smarter.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit http://www.demo.com/.
About Graspr, Inc.
Graspr is a social media and learning company building the first interactive, online community that enables people to connect and share their life experiences and expertise with people who are seeking it. The community is built around topic-specific videos in a variety of interest categories, such as home & garden, cooking, crafts, sports, and more. Graspr is led by a proven team of Internet visionaries and seasoned technologists who have 22 years of experience in developing and marketing successful consumer Internet products. Graspr is headquartered in Sunnyvale, CA. For more information on how Graspr is "Sharing the Wealth of Knowledge" and empowering individuals to make the world smarter through online video and communities of practice, visit: http://www.graspr.com/.
Graspr, Inc.
