NEW YORK, Sept. 4 /PRNewswire/ -- The Ziff Davis Enterprise Web Buyer's Guide (http://www.webbuyersguide.com/) announced today that it has launched a new Video Syndication Program designed to help technology marketers take advantage of the emergence of new media by syndicating and generating leads from their valuable promotional videos on the premier Ziff Davis Enterprise network of Web sites.
Developed and powered by the Web Buyer's Guide, the Video Syndication Program helps technology marketers generate high-quality enterprise IT sales leads by hosting up to 3 of their valuable promotional and educational videos on the WebBuyersGuide.com and then strategically syndicating them across the award-winning Ziff Davis Enterprise network of Web sites including eWEEK.com, Baselinemag.com and CIOInsight.com. Video downloads are then generated via strategic and aggressive promotion across Ziff Davis Enterprise eNewsletters and Web sites, with qualified lead and video performance data being delivered to the client on a weekly basis.
"Recent Ziff Davis Enterprise research shows that emerging, on-demand media is becoming a greater influence on today's enterprise purchasing decisions. In fact, today, 60% of technology buyers are regularly viewing videos on the Web to help them make educated purchasing decisions and that usage is expected to increase by 45% in over the next 6 months," said Barry Harrigan, Vice President, Ziff Davis Enterprise. "Our Video Syndication Program gives technology marketers a way to take advantage of this trend by giving them an effective way to promote their videos to a targeted audience and generate the highest-quality leads available in the enterprise IT industry," continued Harrigan.
Specifically, the Video Syndication Program:
-- Creates an exclusive and additional distribution network for your
valuable multimedia videos by syndicating them across the award-winning
Ziff Davis Enterprise network of Web sites
-- Provides a dynamic, convenient and efficient way to engage and educate
qualified buyers
-- Generates a minimum of 500 of the highest quality leads through the
premier Ziff Davis Enterprise audience of over 3.5 million highly
influential and qualified enterprise technology buyers
-- Delivers robust viewing data to marketing teams to identify which
videos produce better results
"Emerging media as a technology buying aide is a trend that's here to stay," continued Harrigan, "That's why we are pleased to add our Video Syndication Program to our suite of cutting edge demand generation tools which time and again have proven to be incredibly effective at reaching target audiences and generating the best sales leads possible."
About the Web Buyer's Guide
The Web Buyer's Guide is a targeted online IT product directory designed to help enterprise IT buyers make informed purchasing decisions by supplying them with immediate access to all the critical information used in the technology buying process including vendor and product information, research such as white papers, webcasts, case studies, podcasts, as well as independent Ziff Davis Enterprise analysis and content. No other online technology directory features this breadth and depth of information. The Web Buyer's Guide is the exclusive engine for syndicating content on the Ziff Davis Enterprise Online Network.
About Ziff Davis Enterprise.
Ziff Davis Enterprise, Inc. is a global integrated marketing services and demand generation company that produces publications, online content, custom publishing, and events targeting the tech industry. Leading brands include Baseline, CIO Insight, eWEEK, baselinemag.com, cioinsight.com, eWEEK.com, WebBuyersGuide.com, the Developer Shed network, and the Custom Solutions Group, consisting of eSeminar, Virtual Tradeshow, Event, and Custom Media divisions. Ziff Davis Enterprise has a global database of 4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. http://www.ziffdavisenterprise.com/
Ziff Davis Enterprise, Inc.
