PORTSMOUTH, NH -- 08/20/07 --
Port City Web, LLC (
www.PortCityWeb.com), an
award-winning, full-service website and eCommerce design, development,
hosting and online marketing company, today announced that it has achieved
Microsoft ISV status for the development of software that will automate the
delivery of product content from the ProductCart shopping cart to Google
Base.
"Acceptance into the Microsoft ISV program exemplifies how Port City Web is
committed to being a strong stand-out in the crowded field of website and
eCommerce development and marketing," noted Erik Crago, President and CEO
of Port City Web. "Most marketing firms, ad agencies, web development or
design companies claim to do eCommerce work. At Port City Web, eCommerce
is the core of our business, accounting for approximately $1 million of our
annual revenue. The software that we are developing emphasizes our
significant experience and strength in eCommerce compared to our regional
competition," added Crago.
How the software works
At the core of the software, which remains unnamed as of press time, is the
ProductCart shopping cart database. While ProductCart already has a way to
manually create files for upload to Google Base, that can be a
labor-intensive process when an eCommerce store has tens of thousands of
products. The product under development by Port City Web creates the file
for Google Base, then uploads it automatically, all on a set schedule.
Currently, Port City Web has 4 customer eCommerce websites participating in
the beta program, and all have experienced an increase in online sales
during the participation period -- with some seeing sales increase by as
much as 200%. Port City Web is looking to add another 6 beta customers by
the end of 2007. To be considered for participation in the beta program,
the eCommerce website must be hosted with Port City Web; it must have a
minimum of 5,000 products for sale online; it must be using a recent
version of ProductCart; and Port City Web management must have access to
the shopping cart administration to monitor the sales increases and product
levels.
"In my opinion, Google Base is the best way to get your content indexed by
Google," noted Crago. "While some tools exist to get content up to Google
Base, many people are too busy to deal with a manual process. Our software
will automate the entire process, which will eliminate the manual time
spent and increase the regularity of updates to Google Base. By getting
fresh content up to Google on a regular schedule, we can get more product
pages and more products listed faster on Google, all while reducing the
manual time now spent on such tasks," said Crago. Port City Web
anticipates beta testing to continue for another 6 months while the product
is completed. A launch date for the final product has not been set, but it
is anticipated to be released in the first half of 2008.
About Port City Web, LLC
Port City Web is an award-winning, full-service eMarketing and eCommerce
website development company, that designs, develops and hosts business web
sites, and delivers innovative, cost effective electronic marketing tools
that are built to work with current systems. Past and present clients
include The University of New Hampshire, Born & Bicknell, Columbia
University, Service Credit Union, NAPS, K2 and Lonza Biologics.
Contact:
Erik Crago
Port City Web, LLC
Email Contact
www.portcityweb.com
1-800-291-7147
