CHAPEL HILL, N.C., Aug. 16 /PRNewswire/ -- The best competitive intelligence (CI) develops insights that enable senior leaders to make great forward-looking decisions. Field research from Best Practices(R), LLC reveals the CI tools, techniques and process insights that permit high-performing CI professionals to turn mountains of data into insights that drive business strategy at brand and corporate levels.
So how are others achieving these tasks and what are the best practices and lessons they have learned? The Competitive Intelligence Research Bundle in the Best Practices Database highlights the information collection tactics, analytical tools, and archiving processes that will reinvigorate your competitive intelligence function. In addition, the bundle offers blinded case studies of 16 CI groups, their success stories, and lessons learned. To download a complimentary 8-slide look into this benchmarking study bundle, visit http://www3.best-in-class.com/dr273.htm. Key findings in this study include:
-- Competitive Landscapes and Scenario Development tools produce 30%
higher impact among CI users than other tools, such as Comparative
Matrix Development or Drivers of Change tools.
-- SWOT Analysis and Competitor Profiling are rated three times more
effective by CI professionals than simulations and conjoint analysis.
-- Insights into which tools (Science Mapping, Conference Intelligence,
etc) work best for "offensive" CI - and which tools (Competitive
Landscapes and Trend Analysis) work best for Defensive CI.
With this study you can:
-- Learn how high-performing CI groups integrate the sales force into the
competitive intelligence communication process to transmit information
learned from the customers.
-- Examine how some leading CI organizations automate competitive
intelligence collection methods to optimize resources.
The findings from this bundle were drawn from the extensive surveys and interviews conducted with leading Fortune 500 companies such as: Pfizer; 3M Pharmaceuticals; Merck; Progress Energy; GlaxoSmithKline; Wyeth Pharmaceuticals; Kodak; Roche; SAS; Eli Lilly and Company; Amgen; AstraZeneca Pharmaceuticals; Proctor & Gamble; Abbott Laboratories; IBM.
To see the entire 55 page Research Bundle, please click here or paste the following into your browser: http://www3.best-in-class.com/dr274.htm. To access additional findings on competitive intelligence and other topics of interest, consider a membership with the Best Practice Database, an online resource containing more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies. You can use this tool to quickly identify best practices and metrics in the areas most important to you and your company. Do your own search as a visitor, see recent research in our newsletters, and learn more about membership access options at http://www3.best-in-class.com/Database.
If you want to learn more about the above benchmarking research or any of our other studies, please contact me at (919) 767-9182 or ghouston@best-in-class.com.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 10 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.
Best Practices, LLC
