NEW YORK, Aug. 9 /PRNewswire/ -- Radar Magazine's third issue hits newsstands next week with a provocative cover co-created by the New York based ad agency, Walrus.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070809/NYTH120 )
The fake image, featuring Prince Harry slouched in a throne, surrounded by beer cans, and wearing nothing more than a robe and boxers has created a stir in the media already as New York Magazine, The Drudge Report, Huffington Post, USA Today, "NBC News," London's Telegraph UK and "Entertainment Tonight" have done pieces on the image. The Blogesphere is a buzz with hundreds of articles questioning whether or not featuring the young royal in such a manner is fair play, and what exactly Radar has dug up on the life of the Prince.
The cover is the result of a unique collaboration between Walrus and Radar, with Walrus contributing ideas for cover and editorial imagery to go along with feature articles. "Maer (Roshan, editor and chief) came to us with the hope of developing a relationship similar to the one George Lois had with Esquire," says Deacon Webster, Chief Creative Officer at Walrus, "He realized that magazine covers were a lot like advertising in the sense that they need to quickly draw people in and telegraph a specific message. We were extremely excited by the prospect, and it's been really fun to work out ideas with the Radar editors. I think we share the same twisted view of the world."
As for the Prince Harry cover Webster says, "It was really just a matter of bringing the story to life. They had a pretty juicy piece that they were going to run, we just pushed them to do something that captured it in a simple way."
Another recent collaboration between Walrus and Radar resulted in a series of brutally honest Election '08 Campaign buttons that featured such slogans as: "John Edwards, Now with 100% less Kerry," and "Bright, Articulate, Smells Nice! Barack Obama '08." Soon after appearing in the publication, Radar began receiving requests for the buttons, which will soon be available for sale on the Radar site.
Walrus is working with Radar's editorial department concepting and implementing a range of ideas for the online and print editions, everything from covers, editorial pieces, online applications, and videos. The shop also developed consumer and trade ad campaigns to re launch the magazine in the fall of 2006. It's an example of how ad agencies are adapting in this ever-changing communications landscape.
Walrus' clients include Grand Marnier, Tesla Motors, Howard Stern On Demand and The Food Bank For New York.
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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070809/NYTH120
PRN Photo Desk, photodesk@prnewswire.com
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