NEW YORK, NY -- 08/08/07 --
The NewsMarket -- the world's leading online
platform for raw video news content -- today launches a new service
enabling bloggers to source and embed video from some of the world's
leading companies for use in their posts.
VideoCafé (accessed at www.thenewsmarket.com/vc) brings video content from
major companies and international organizations to bloggers for use on
their blog. In essence, bloggers will now have a similar opportunity as
other media to acquire free video from the world's major
organizations. Initial footage available for embedding into blogs comes
from Google, Yahoo!, Intel, Nintendo, AOL, Dell, Dow Chemical and others.
"VideoCafé meets the rising demand for video from bloggers looking to
increase their relevance and influence by providing multimedia content to
their posts," says Shoba Purushothaman, CEO & Co-founder of The NewsMarket.
"As our video archive has grown, we have seen a sharp increase in requests
from bloggers for access to the content. We now have new capabilities in
our technical infrastructure designed to support the needs of bloggers who
are keen to be able link to and embed video within their posts."
Technorati estimates that there are about 15.5 million active blogs (ie.
blogs updated regularly), and these blogs have about 1.5 million postings
per day. About 8.3 billion video streams are viewed online in the US,
reports comScore. And Pew/Internet recently reported that online video now
reaches mainstream audiences -- 57% of online adults have used the Internet
to watch or download video, and nearly 20% do so on a typical day.
Bloggers can obtain the available video by either grabbing the video embed
code for the content, which enables the VideoCafé player to play the
content on their blog or by downloading the content using VideoCafé clip
delivery system. During the initial beta period, video will be available on
an invitation-only basis.
The NewsMarket fulfills about 30,000 requests per month for video clips
from the global news media and expects to service at least as much demand
from bloggers. Video clips are free to journalists and bloggers; revenue is
generated from the organizations that want to ensure access to their
content as part of their communications and marketing strategies.
About The NewsMarket
The NewsMarket (www.thenewsmarket.com) is the leading online video solution
for global multinationals, government organizations and non-profits.
Headquartered in New York, The NewsMarket's video distribution platform and
embeddable streaming video player brings a powerful branding proposition to
content producers, allowing them to make video available to the world's
broadcast and online media (reaching more than 13,000 media outlets in 144
countries) and to customers, bloggers, employees, investors and other
stakeholders. The NewsMarket is used by journalists at outlets such as the
AP, BBC, BusinessWeek.com, CNN, Forbes.com, Fox News, N24, Nippon TV,
NYTimes.com, RAI, TVE, ZDF, Zee News and others. Organizations like
adidas, AOL, the American Red Cross, Google, GM, Intel, Microsoft,
Motorola, the US Department of State, UNICEF, Volvo, Vonage and Yahoo!
regularly use The NewsMarket to host and deliver video content to support
their global communications strategies.
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Media Contact
David Murrow
Dir. Communications
The NewsMarket
Email Contact
T: 212-414-5661
