LOS ANGELES, CA -- 08/07/07 --
Spot Runner, Inc., the first Internet-based
ad agency, announced today that it is positioned to help virtually every
independent diamond jewelry retailer in the U.S. run highly targeted,
customized TV ad campaigns to attract customers in their local markets.
Spot Runner and Stuller Inc., one of the world's leading manufacturers and
distributors of jewelry and jewelry-related products, have formed a
partnership to deliver advertising services to Stuller's network of nearly
40,000 jewelry retailers.
This alliance, along with collaborations with the Diamond Promotion Service
(DPS) and other jewelry companies, effectively establishes Spot Runner as
the jewelry industry's preferred advertising agency for localized TV
campaigns. (Editors' note: see
http://www.spotrunner.com/CMS/ClientWebsite/Files/PR/20061211.pdf for
information about the DPS partnership.)
"Spot Runner has proven that it knows a great deal about diamond jewelry
and how to promote it on TV," said Dr. Chuck Lein, Stuller's president and
COO. "After looking at what they have done with DPS, it made perfect sense
for us to work together to help our retailers. This alliance gives our
retailers the ability to navigate their local TV markets and run highly
focused ad campaigns that get results, at never before seen prices. As we
head into the holiday season, retailers can't afford not to advertise, tell
customers that they are there and differentiate themselves from the
competition. The Spot Runner program offers an unparalleled way to do
that."
Through Spot Runner, Stuller retailers can promote their stores on popular
broadcast and cable networks, such as CBS, HGTV and Bravo for as little as
$1,500. Spot Runner has created a special introductory 30-second ad for
this program that focuses on the romance and value of diamond jewelry and
leverages the awareness created by the well known Journey Diamond Jewelry
campaign. Stuller retailers access Spot Runner's commercial production,
media planning and media buying services through a co-branded portal at
www.spotrunner.com or www.stuller.com.
"We think it's fantastic for retail jewelers to have a television presence,
because it's the way so much of America gets its information. It means
you are really playing in the big leagues and gives you credibility," said
Claudia Rose, senior partner, industry strategy director of DPS. "Jewelry
stores that advertise with Spot Runner can participate in the kinds of
messages that we are advertising on a national basis and really attract
their own share of the pie for a product like Journey Diamond Jewelry."
After accessing the portal, retailers can customize the ads by uploading up
to five images into the ad, such as pieces of Stuller Journey products or
their local storefront. In addition, Spot Runner has adapted its media
planning platform for the diamond jewelry industry based on significant
consumer research and client experience, in order to ensure jewelry
retailers' ads run on optimal networks when their target audience is
watching. Spot Runner will also administer TV advertising co-op programs
for Stuller as part of the agreement.
"These new alliances put Spot Runner in a position to support the entire
nation of diamond jewelry retailers in reaching their target audiences and
attracting new customers. This is an industry that is already spending
over $1 billion on advertising," said Nick Grouf, CEO of Spot Runner. "It's
hard to capture the essence of diamond jewelry while retaining a strong
local message -- and that's exactly what our ads have done. Our alliances
are revolutionizing the way entire industries look at advertising and are a
key part of Spot Runner's growth strategy."
About Spot Runner
Headquartered in Los Angeles, Spot Runner, Inc. is a privately held,
Internet-based advertising agency that makes it fast, easy and affordable
for local businesses to advertise on TV. Its revolutionary approach to
commercial production, media planning and media buying gives local
businesses access to a powerful marketing tool that was previously out of
their reach. The entire process is automated online, making it
cost-effective for even the smallest of businesses to use. The company's
co-founders, Nick Grouf and David Waxman, previously co-founded PeoplePC
and Firefly Network, which were acquired by EarthLink and Microsoft,
respectively. Visit Spot Runner online at www.spotrunner.com.
About Stuller
Stuller is one of the world's largest suppliers to the retail jewelry
sector. From nearly 600,000 square feet of manufacturing and administrative
facilities at its global headquarters in Lafayette, Louisiana, Stuller
serves jewelry professionals throughout North America and the world.
Affiliated companies operate in Chattanooga, Mérida, Houston, Miami,
Seattle, Vancouver, Guadalajara, Toronto, Israel, Hong Kong, and Thailand.
A Diamond Trading Company Sightholder(TM), the company manufactures and
distributes finished jewelry, diamonds and colored gemstones, jewelry
components, jewelers' tools and supplies, and precious metals. Through its
innovative manufacturing and distribution techniques, Stuller has become
known as the premier "just in time" supplier to the jewelry industry.
Media Contact:
Spot Runner
Keith Wiley
(310) 430-7959
Email Contact
