SAN FRANCISCO, Aug 2 /PRNewswire/ -- REAL ESTATE CONNECT -- AdMission Corporation, a provider of online advertising solutions, today announced that AdMission Spotlight Ads is being used extensively to feature new homes to local shoppers. New home manufacturers, their ad agencies and online publishers are using Spotlight Ads to reach local consumers with a powerful combination of real-time new home listings and home builder branding that reaches new consumers, increases consumer engagement and drives home builder website traffic.
Spotlight Ads perform significantly better than traditional banner ads and encourage local consumers to interact with the home builder's marketing message on average for over a full minute at a time. The online display ads drive more traffic to a home builder's website and listing detail pages, as well as improving the effectiveness of companion search marketing programs.
According to research from the National Association of Realtors (NAR), new single-family home sales in June 2007 were 22% below the annual figure for 2006. Most new home builders are facing an over built market and are looking for unique ways to reach home shoppers. Unlike typical display advertising, click-throughs generated by AdMission Spotlight Ads produce "interested" website traffic that has interacted with the home builder's brand and actual available inventory photos, model floor plans, video-like walkthroughs, and more.
"Spotlight Ads have been a very effective online marketing tool for our new homes in the Denver market," said Rebecca Morris, director of marketing for KB Home, one of the country's premier new home builders. "We have seen much higher than average click-through rates to our website -- in some cases close to triple. Engaging a prospective buyer and extending their interaction to collect information and view our homes displayed in the Spotlight Ad is also extremely valuable. This is not something we were able to achieve with traditional display ads featuring branding only."
Full service media planning and buying agency Mediasmith piloted AdMission Spotlight Ads with their home builder clients as a new online advertising option. "Traditional advertising programs have mass reach but are often not as effective," said Karen McFee, executive vice president, Mediasmith. "Spotlight Ads is an interactive, visual ad unit that can be precision targeted and performance tracked. It's an excellent component of a digital campaign for advertisers with an inventory-centric business. We are impressed by our pilot ad stats that indicate substantial interest among online new home shoppers."
"80% of buyers start searching for their new home online and 29% eventually buy a home they saw online first," said Sarah Pate, president and CEO, Admission Corporation. "Print display ads are generating only 5% of sales, but on average, are accounting for 39% of a realtor's ad budget. Builders can now use Spotlight Ads to effectively target and attract new entrants into the real estate purchase cycle, as well as using the live inventory showcase to attract the attention of buyers who might largely be considering existing homes."
About AdMission Corporation
AdMission Corporation delivers dynamic display ads featuring real-time autos, real estate, recruitment and retail inventory across targeted networks. AdMission's flexible ad units combine patented rich media handling, e-commerce and direct response to provide advertisers with one of the most visual, interactive online marketing solutions available. Learn more about AdMission at http://www.admission.net/
About KB Home
Celebrating its 50th anniversary in the homebuilding industry, KB Home is one of America's largest homebuilders. Headquartered in Los Angeles, the Company has domestic operating divisions in 15 states, building communities from coast to coast. KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities or complete mortgage services through Countrywide KB Home Loans, call 888-KB-HOMES or visit http://www.kbhome.com/.
About Mediasmith
Mediasmith is a recognized leader as a full service media planning and buying agency. We specialize in the integration of traditional and digital media, media consulting, search, and audience development with a rapidly growing practice in emerging technologies and their applications. http://www.mediasmith.com/
AdMission Spotlight Ads is a trademark of AdMission Corporation.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
AdMission Corporation
