STERLING, VA -- 08/01/07 --
It was announced today that the Baltimore
Ravens have deployed
Anystream's
media automation platform to create video content for exclusive interviews,
weekly television shows, games, press conferences, player features and
other specials for their official team website,
BaltimoreRavens.com.
"Our interest in Anystream was driven by a need to improve our encoding
workflow and bring Flash and VOD production in-house," said Lauryn Lukin,
Baltimore Ravens' manager of broadcasting. "Before Anystream, our system
would be tied up for hours as we encoded Flash files on individual
computers. Other NFL teams recommended we look into Anystream's Agility
and after hearing how easily it integrated with our current Avid technology, we made the decision to
adopt it."
Anystream Agility enables the BaltimoreRavens.com production team to
eliminate manual, non-creative steps from the process of converting
broadcast video for optimal Web playback. Rather than manually editing,
encoding and distributing files one at a time, BaltimoreRavens.com
producers now submit finished video segments to Anystream's Agility for
automatic processing. Agility reduces errors and speeds production time by
performing the media conversion chores systematically using pre-set
profiles. During each week of the regular season, approximately seven hours
of new content are produced for the team's website and for VOD.
"We are delighted with the Anystream system. When we play home games at M&T
Bank Stadium, we routinely deliver Flash 8 Video content to our website
within two hours of the post-game press conference," added Jen Hinkle,
coordinator of new media services for the Ravens. "When we play away games,
we generally finish the content within an hour of the media's arrival at
our Owings Mills, MD studio because all the post-production is done on the
plane."
Anystream's enterprise software delivers some of the world's most popular
content to Web, VOD and Live Streaming delivery platforms, including
content from NFL Films, Fox Sports,
MLB.com, the Washington Redskins and the
Nebraska Cornhuskers.
"I would recommend Anystream to any organization looking to distribute
their multimedia content to the masses," said Jay O'Brien, Ravens
coordinator of broadcasting.
About Anystream
As the number of outlets and devices to consume video content grows,
Anystream enables media companies and educators to innovate and experiment
with new media to reach their consumers and students where, when, and how
it's convenient for them. With the bragging rights to over 600 media
deployments and more than 150 higher education institutions, Anystream is
the known leader for on demand video solutions. The company's scalable,
enterprise rich media solutions can be found from MIT to MTV and beyond.
Anystream's honors include the Frost & Sullivan Market Leadership Award,
Presentations Magazine's Standing Ovation Award, PC Magazine's Technical
Excellence Awards finalist, COMDEX Best of Show awards finalist,
Entrepreneur Magazine's "Hot 100" list and Deloitte & Touche's "Fast 50."
About BaltimoreRavens.com
BaltimoreRavens.com, the official website of the Baltimore Ravens, was
relaunched with a new design and upgraded technology in August 2006. The
site was recently awarded "Best Design" among the other competing NFL
websites.
Matthew Dornic
Anystream
Manager, Media Relations
703.948.3076
Email Contact
