NEW YORK, July 24 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (http://www.ampfirm.com/), specialists in strategic sponsorship consultation, activation and measurement analysis, has been named sports marketing agency of record for USA Field Hockey, the national governing body for field hockey in the United States. Amplify will work with USA Field Hockey on concept and strategy development of Sun Safe Play, a melanoma and skin cancer awareness campaign designed to educate athletes and youths about sun safety and the prevention of melanoma and skin cancer.
The USA Field Hockey association developed the idea for a sun safety campaign after former USA Junior Nation team member, Maria Whitehead, died from melanoma in 2006, at the young age of 25. On June 24th, 2007 after several months of collaboration with Amplify, the USA Field Hockey successfully launched Sun Safe Play, which will include a series of promotional activities, called "Sun Safe Play Zones", throughout the USA Women's National Team 2007-2008 calendar. As part of the Sun Safe Play campaign, Amplify will also be actively be involved in USA Field Hockey's marketing, event management, sponsorship procurement and philanthropic endeavors.
"USA Field Hockey and our National Team members are committed to spreading the word about Sun Safe Play. With melanoma and skin cancer on the rise, we finally recognize the importance of advocating sun protection for our player and others," said USA Field Hockey Executive Director, Sheila Walker. "From now through the 2008 Olympic Games of Beijing, our partnership with Amplify Sports and Entertainment is key to achieving our goal of raising awareness of the dangers of excessive exposure to the sun and hopefully contributing to behavior changes that lead to skin protection."
"The USA Women's Field Hockey team's dedication to raising awareness of sun safety to honor the tragic loss of a former team member is truly inspiring, and we are thrilled to have the opportunity to use our strong background in building awareness campaigns to help this cause," said Amplify Sports and Entertainment President, Michael A. Neuman.
USA Field Hockey will also be partnering with the Melanoma International Foundation on Sun Safe Play and with Amplify's guidance, seek additional partnerships with corporations and associations to promote the campaign.
About USA Field Hockey
USA Field Hockey is the national governing body for the sport of field hockey in the United States and is a member of the United States Olympic Committee (USOC), the Federation Internationale de Hockey (FIH), and the Pan American Hockey Federation (PAFH). Approximately 16,000 people are members of USA Field Hockey and participate in year-round programs designed to educate and promote the sport of field hockey. The newly launched Sun Safe Play campaign is designed to educate today's youth who practice, play and compete in the sun about sun safety.
About Amplify Sports and Entertainment, LLC
Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Cruzan(R) Rum, Gardenburger, Harlem Globetrotters, ING Direct, Level(TM) Vodka, Medco Health Solutions, Inc., National Basketball Retired Players Association, Nikon, Inc., Strike Ten, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit http://www.ampfirm.com/.
Amplify Sports and Entertainment, LLC
CONTACT: Samantha Freeman of MWW Group, +1-212-827-3761,
sfreeman@mww.com, for Amplify Sports and Entertainment, LLC
Web site: http://www.ampfirm.com/
