NEW YORK, NY -- 07/19/07 --
Vizi|Media, a leading online representation
firm, today announced that it has teamed with the DoubleClick Advertising
Exchange service, a dynamic online marketplace that connects buyers and
sellers of online display advertising for maximum return and efficiency.
Their participation allows Vizi|Media to expand its role as an influencer
in the advertising community, making them one of a select group of
publishers, agencies, marketers and networks with access to the new service
offered by DoubleClick during beta testing.
Vizi|Media has acted as an early strategic client of DoubleClick
Advertising Exchange, from the inception of the offering in early 2007
through to the current "live" product testing phase. DoubleClick plans to
launch the general availability of the Exchange in Q3 2007. The DoubleClick
Advertising Exchange service connects top-tier advertisers, agencies and
networks with leading online publishers to maximize yield for sellers and
improve campaign performance and return on investment for buyers.
"We are thrilled to participate in DoubleClick Advertising Exchange,"
commented Andrew Moskowitz, President of Vizi|Media. "The service will help
strengthen relationships with agencies and marketers by offering the
ability to purchase only the inventory that meets specific, measurable
campaign goals."
Among agencies that Vizi|Media works with are Starcom, Universal McCann,
Media Contacts and Kirshenbaum Bond + Partners.
"Vizi|Media is a great partner for us and our clients," says Jon Bond,
Co-Chariman and Co-Founder of Kirshenbaum Bond + Partners. "The
relationship with DoubleClick further establishes Vizi|Media as leaders in
their field."
"ViziMedia has been a longstanding and invaluable client of ours and we are
delighted that they have joined the DoubleClick Advertising Exchange beta
program," said Michael Rubenstein, general manager of DoubleClick
Advertising Exchange. "Vizi|Media's participation will help their agency
partners gain access to targeted inventory that meets their campaign needs
effectively and efficiently. DoubleClick remains fully committed to the
success of ad networks, which are vital allies to the DoubleClick
Advertising Exchange service."
DoubleClick Advertising Exchange provides advertisers with real-time access
to quality inventory. Buyers can use a range of targeting features to help
improve campaign performance in real time, including tools designed to
enable them to continuously test, measure and modify characteristics like
frequency, reach and location.
About Vizi|Media:
Based in New York City, Vizi|Media is a professional interactive
advertising company that utilizes innovative brand marketing approaches to
create effective campaigns. Through pioneer marketing strategies,
Vizi|Media focuses on real results and offers new solutions for a new
market. With an unparalleled understanding of interactive platforms,
Vizi|Media is able to translate clients' goals into measurable results.
With the capability to think beyond the traditional approach, the company
is dedicated to bringing agencies and their clients more access to
meaningful audiences.
Press Contact:
Jeff Anderson
Cornerstone
Public Relations Division
212-652-9323
Email Contact
