SAN FRANCISCO, July 10 /PRNewswire/ -- Ruder Finn, Inc., a leading independent full-service global communications agency, today announced the addition of Dreamerz Foods, Inc. to its client roster. Dreamerz Foods is the creator of a new category of all-natural products that promote healthy sleep and relaxation. Its first product is an all-natural sleep beverage that helps consumers relax and fall asleep, naturally and safely. The account will be serviced out of Ruder Finn/West.
Ruder Finn/West Vice President Lisa Novak will lead the day-to-day strategic direction and execution of the public relations program. One of the agency's main responsibilities will be to manage regional media relations as Dreamerz launches in five major U.S. markets including San Francisco, Los Angeles, Boston, Seattle and Portland. The Dreamerz line is currently distributed in select Longs Drugs as well as Mollie Stone's, Hi Health, New Seasons Market, Mother's Market, and online at http://dreamerzfoods.com/shop with new accounts coming on soon.
"We selected Ruder Finn because of their proven ability to deliver media results in the food and beverage space as well as their expertise in building credibility with the consumer," said Heidi Otto, director of marketing and public relations for Dreamerz Foods. "As a first-of-its kind all-natural product, Dreamerz will offer an effective solution for consumers seeking relaxation and healthy sleep, which in turn gives people the energy they need to perform their best each and everyday. Ruder Finn understands our unique brand and we believe our partnership will allow for a successful campaign."
According to Ruder Finn/West Managing Director Howard Solomon, the Dreamerz Foods account reflects the success the agency has had in building a strong lifestyle practice. "Building our food and beverage expertise is a big part of our growth strategy moving forward, and adding Dreamerz Foods to our client list enhances our position as experts in the field," said Solomon.
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and services Agency with more than 59 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn is ranked No.1 in New York in revenues and staff size by the PR trade newsletter, O'Dwyer's. The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For more information about Ruder Finn, visit: http://www.ruderfinn.com/
About Dreamerz Foods, Inc.
Dreamerz Foods, Inc champions the importance of healthy sleep and stress reduction by creating great-tasting, all-natural and efficacious products. Their first product is a dietary supplement in the form of an all-natural, creamy, milk-based functional sleep beverage. The clinically proven active ingredients are Lactium(R), hydrolyzed milk casein, to reduce stress and promote relaxation and a patented, low dose of melatonin, to help regulate sleep. The delicious-tasting diary drink contains only 100 calories per serving, is low in fat and is a good source of calcium. Dreamerz believes that a good night's sleep means a better day so that people can enjoy energy, creativity and passion for life everyday. Dreamerz was founded as a unit of Brand New Brands, a food and beverage incubator led by successful innovators William Rosenzweig (co-founder of Republic of Tea) and Pete Mattson (founder of the Mattson Group). To learn more about Dreamerz Foods, please visit http://www.dreamerzfoods.com/.
Press Contact:
Howard Solomon
Ruder Finn
415-348-2733
solomonh@ruderfinn.com
Ruder Finn, Inc.
CONTACT: Howard Solomon, Ruder Finn, +1-415-348-2733, or
solomonh@ruderfinn.com
Web site: http://www.ruderfinn.com/
http://www.dreamerzfoods.com/>
