SEATTLE, WA -- 07/10/07 --
Shelfari (
www.shelfari.com), the leading social
media site for book lovers, today announced a new application for Facebook
(
www.facebook.com) members designed to let them easily rate, review and
share their books with Facebook friends and connect with one another via
their love of literature. Unlike the majority of Facebook book applications
that were built by independent software developers as "siloed" communities,
the Shelfari Facebook application connects with the vibrant community of
Shelfari.com and enables users to connect their book activity within
Facebook to the deep book-centered world on Shelfari.com.
Facebook application users can view all their books on a virtual bookshelf,
import books already added on Shelfari.com, rate and review their books,
and share those ratings and reviews automatically through Facebook's
personal newsfeeds. They also can view the rich book information and
discussions from Shelfari without leaving Facebook. To use the Shelfari
application, Facebook members can go to: http://apps.facebook.com/shelfari/
or search for "Shelfari" directly from the Facebook applications directory.
"The Facebook Platform represents a seismic shift in the way people are
using social networks to express themselves and new applications like
Shelfari's will enable Facebook members to instantly engage with a large
community of readers," said Josh Hug, Shelfari's CEO and co-founder. "The
Shelfari application is unique because it not only enables Facebook members
to quickly share their reading lists but it also provides an avenue of
exploration via the Shelfari site which is deeper than what can be provided
by an independent third party developer whose applications are disconnected
from a larger, vertically-oriented community."
Launched in October 2006, Shelfari is one of the fastest growing vertically
oriented social media sites on the Internet. With tens of thousands of
bibliophiles already registered on the free site, Shelfari represents a
vibrant community of readers who actively participate and express
themselves through their passion for books. The Shelfari application for
Facebook will further extend this community and enable Facebook members to
explore and discover an entirely new landscape of books, authors, and
fellow readers.
About Shelfari
Headquartered in Seattle, Washington, Shelfari is creating the world's
first social media site focused on books. A powerful yet simple interface
enables Shelfari users ("Shelfarians") to build virtual bookshelves and
socially interact around the books they care about. The company was
founded by three technology veterans from RealNetworks who believe that
people want to discuss and discover great books online. Shelfari can be
found by visiting www.shelfari.com.
Press Contact:
Robert Nachbar
Kismet Communications
206-427-0389
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