OAKLAND, Calif., Oct. 31 /PRNewswire/ -- The Armor All/STP Products Company, a leader in car care appearance products, announced today that it has signed an exclusive agreement with Mallory Industries Inc., a leading manufacturer of automotive, household and window cleaning products, to produce a full line of Armor All(R) branded automotive cleaning accessories.
"We are thrilled to be working with a manufacturing partner such as Mallory. We believe its new line of cleaning accessories will be well received by do-it-yourselfers and car-cleaning enthusiasts. This will be an excellent extension of the Armor All(R) brand," said Steven Silberblatt, Vice President, New Business Development and Licensing, The Clorox Company.
"Armor All has been an industry leader for more than 35 years and we are all excited to be associated with such a well-known and respected brand. We believe our new line of Armor All(R) products will be well received," said Allan Hechtman, Director of Marketing, Mallory Industries Inc.
The Armor All(R) branded products from Mallory will address a wide variety of vehicle cleaning needs including interior, exterior and specialty auto appearance items. This exciting initiative will hit retail in 2008.
The agreement was arranged through Brand Sense Partners, the Los Angeles based brand extension and business development firm. "Mallory's commitment to quality, service of supply and category expertise, makes them a great partner to extend the Armor All(R) brand into the car care accessories category," said Robert Hollander, President, Brand Sense Partners.
Companies interested in additional Armor All licensing opportunities should contact Rob Powell, Director of Business Development at Brand Sense Partners, at 310-867-7205.
About Armor All
Contact: David Kellis The Clorox Company 510-271-2252 About Mallory
Mallory is a third generation family business that has proudly offered its customers quality since 1900. This founding principle continues to distinguish Mallory's designs, production and delivery of seasonal and year round cleaning products for automotive and household uses.
Mallory Industries Inc. (Ontario, Canada) and Mallory USA, Inc. (South Sioux City, Nebraska), have fully integrated manufacturing, warehousing and distribution facilities to serve North America and global markets. Domestic and International customers have long recognized Mallory for its commitment to exceptional quality, service of supply and category leadership.
The Armor All/STP Products Company
