EL SEGUNDO, Calif., July 5 /PRNewswire/ -- Vegetarian Times, the country's most widely read vegetarian magazine, today announced a full redesign of its website, http://www.vegetariantimes.com/.
The new vegetariantimes.com features a database of more than 10,000 recipes, complete with inspiring, full-color photos. Users can save favorite recipes in their own online recipe box as well as generate recipe-specific shopping lists. An upgraded recipe search helps users find the perfect recipe for any meal or any occasion.
"We are thrilled to present our smarter, livelier (and infinitely more useful) Web site, with even more ways to get informed and inspired about great food, good health, and green living," says Elizabeth Turner, Vegetarian Times' editor in chief. "Whether you are a die-hard vegan, a veg-curious omnivore, or somewhere in between, our Web site has something useful for you."
The new VT Editor's Blog features posts from VT editors, complete with news, people, products, and resources that will keep users up-to-date on the vegetarian food scene. Former VT editor in chief, Mary Margaret Chappell, who recently moved to France and remains on staff as food editor, will post regularly from her kitchen in Brittany.
Other features include the following:
-- An ingredient substitution guide and a produce storage guide.
-- A collection of ready-to-go special-occasion menus.
-- A downloadable Vegetarian Starter Kit, cobranded with the Physicians
Committee for Responsible Medicine.
Readers can also request information from advertisers, check the calendar for community events, enter sweepstakes, and take part in promotions and special offers.
Vegetariantimes.com has grown substantially in the past year, and now has approximately 45,000 unique visitors per month, with a 57 percent increase in page views.
About Vegetarian Times: For over 30 years, Vegetarian Times has been at the forefront of the healthy living movement, providing delicious recipes, expert wellness information, and environmentally sound lifestyle solutions to vegans, vegetarians, and nonvegetarians alike. It is published by Active Interest Media, based in El Segundo, Calif.
About Active Interest Media: AIM (http://www.aimmedia.com/), is a dynamic media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. The company was formed in October 2003 by Efrem Zimbalist III and the private equity investment firm Wind Point Partners.
AIM operates four vertical segments: Healthy Living, Marine, Homebuyer, and Western Art and Living. The company publishes 14 market-leading magazines and Web sites, Yoga Journal, Vegetarian Times, Better Nutrition, Optimum Wellness, Backpacker, Wild Oats, Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.
In addition to magazines, AIM produces and markets category-leading DVDs, books, yoga conferences, log home shows, and more than two dozen building seminars.
In March 2006, the company acquired Yachting Promotions, Inc. YPI and its show management operations produce five major boat shows in Florida along with numerous other special events. YPI is best known as the producers of the Fort Lauderdale International Boat Show(R), the largest boat show in the world.
Vegetarian Times
CONTACT: Dayna Macy of Active Interest Media, +1-415-591-0555, ext. 304,
dmacy@aimmedia.com
Web site: http://www.vegetariantimes.com/
http://www.aimmedia.com/a>
