Launching today, the Free Download of the Day offers music fans a free MP3, which is compatible with a range of MP3 players including all iPod models, from an emerging or established artist each day of the year. Napster also announced that the Download of the Day is debuting courtesy of Intel Corporation. The Company will be promoting Intel(R) Viiv(TM) technology, which is the platform for digital entertainment, via this feature over the next three months.
"Napster's Free Download of the Day will feature the best up-and-coming bands and a few surprises from some big stars," said Matthew Adell, vice president of music services for Napster. "We believe a new, free MP3 each day will be exciting for music fans and will prove to be a great way to create awareness for artists and value for marketers, who can work with Napster to associate their brands with this great music."
Intel's integrated sponsorship package also includes advertising placements across Napster's inventory, including logo integration on the Napster.com homepage and in Napster's free, Web-based music player and banners throughout the Napster Web site. A sweepstakes will also launch on December 1, 2006 with prizes supplied by both Intel and Napster.
About Napster
Napster, the pioneer of digital music, offers the ultimate interactive music experience. With an expanding roster of offerings including free, Web-based music listening and sharing, subscription and portable subscription services, and an advanced mobile music platform, Napster creates better ways to discover, share, acquire and enjoy music -- anytime, anywhere. Napster is headquartered in Los Angeles, with offices in New York, London, Frankfurt and Tokyo.
Copyright (C) 2006 Napster, LLC. All rights reserved. Napster, Napster Light, Napster To Go and Napster Mobile are either trademarks or registered trademarks of Napster, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are owned by their respective owners.
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